Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Discuss both views and give your own opinion.
Recently, commercial advertisements have bombarded a variety of television channels, newspapers, magazines and websites. While some claim that this trend helps popularise new goods that enhance people’s living standards, there are stronger reasons why the main result is the unnecessary consumption of goods by the public.
There is a common fallacy that advertising is an important means to introduce new and useful products to the public. People may argue that in the past, a number of world-changing products gained popularity thanks to advertising, such as the success story of electronic cigarette advertisements in the early 2000s, which were believed to have saved millions from tuberculosis and lung cancer. However, in more recent years, the market has become saturated, leaving very little chance that one can invent a revolutionary product that changes people’s lives. Even when there are such life-changing inventions, it is still very unlikely that they can reach their potential customers through advertising channels, because these channels tend to be owned, controlled or dominated by conglomerates, who have no top priority other than promoting their own merchandise.
The main purpose of most advertisements, however, is to persuade customers to make a purchase regardless of their true needs. To meet sales targets, large companies often exaggerate the usefulness of a small feature of their products when advertising. For example, the latest Samsung mobile phone seems no different from its predecessor, except for a slightly faster processor, but Samsung marketers are skilful enough to convince customers that their older phones are obsolete, and that these devices must be upgraded to the latest version. Some other companies, including Unilever, have hired celebrities to endorse their products, so as to appeal to customers who are fans of these famous people. All these advertising techniques may promote sales, but are far less likely to encourage customers to purchase the goods they truly need.
In conclusion, advertising used to be a means of getting the market to know about new and useful products, but now it is primarily used as a selling tool for many businesses whose primary goal is profit. It is recommended that companies should think about customers’ needs before launching advertising campaigns for any of their products.
Grammar and spelling errors:
Line 3, column 634, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
... celebrities to endorse their products, so as to appeal to customers who are fans of the...
^^^^^^^^
Line 3, column 663, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
... products, so as to appeal to customers who are fans of these famous people. All these ...
^^^^^^^
Transition Words or Phrases used:
but, however, if, may, so, still, while, as to, except for, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 13.1623246493 137% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 16.0 7.30460921844 219% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2010.0 1615.20841683 124% => OK
No of words: 365.0 315.596192385 116% => OK
Chars per words: 5.50684931507 5.12529762239 107% => OK
Fourth root words length: 4.37092360658 4.20363070211 104% => OK
Word Length SD: 3.02100732692 2.80592935109 108% => OK
Unique words: 223.0 176.041082164 127% => OK
Unique words percentage: 0.61095890411 0.561755894193 109% => OK
syllable_count: 625.5 506.74238477 123% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 20.2975951904 138% => The Avg. Sentence Length is relatively long.
Sentence length SD: 65.2927861941 49.4020404114 132% => OK
Chars per sentence: 154.615384615 106.682146367 145% => OK
Words per sentence: 28.0769230769 20.7667163134 135% => OK
Discourse Markers: 7.30769230769 7.06120827912 103% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.155760749577 0.244688304435 64% => OK
Sentence topic coherence: 0.057778513843 0.084324248473 69% => OK
Sentence topic coherence SD: 0.0359817116252 0.0667982634062 54% => OK
Paragraph topic coherence: 0.0950901775123 0.151304729494 63% => OK
Paragraph topic coherence SD: 0.0225505553741 0.056905535591 40% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 18.6 13.0946893788 142% => OK
flesch_reading_ease: 34.6 50.2224549098 69% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.4 11.3001002004 136% => OK
coleman_liau_index: 14.97 12.4159519038 121% => OK
dale_chall_readability_score: 10.0 8.58950901804 116% => OK
difficult_words: 115.0 78.4519038076 147% => OK
linsear_write_formula: 15.0 9.78957915832 153% => OK
gunning_fog: 13.2 10.1190380762 130% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.