Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.
It is true that advertising has an amazing appeal to the consumers that stimulates their purchases of goods or services. While some people believe in this, I believe that the popularity of advertising makes people gradually lose interest in it.
On the one hand, advertising is usually good at persuading customers because of its ability in bringing brilliant marketing messages to their products. Normally, companies have to pay much money and effort for market research and understanding customer insights. This helps them create unique and effective messages for the products, which contribute greatly to attracting the customers’ attention and stimulating them to buy the products. For example, Coca-Cola had successfully promoted its product called Coca-Cola Zero Sugar. This drink is aimed at diet people or who are conscious of diabetes and health. The way Coca-Cola advertised it as a no-calorie cola changed consumers’ perceptions since it is supposed that the company’s products are harmful to human health. As a result, the product had rapidly become popular and the company’s sales revenue increased significantly.
On the other hand, consumers these days have no interest in advertising because of its prevalence. With the advance of the Internet, sellers can easily promote their products online on different platforms, however, the frequency of ads sometimes annoys the customers. For example, when you want to update news on an online newspaper, but the ads cover most of the content and you need to turn it off several times to have full information. This affects a person’s reading experience and makes him or her being irritated. Consequently, the customer no longer wants to watch any ads.
In conclusion, although the persuasive ability of advertising is undeniable, I believe that if the advertisers focus on the creativity and quality of the products rather than the quantity, they could attract many potential customers.
Transition Words or Phrases used:
but, consequently, however, if, so, while, for example, in conclusion, as a result, it is true, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 30.0 24.0651302605 125% => Less pronouns wanted
Preposition: 35.0 41.998997996 83% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1661.0 1615.20841683 103% => OK
No of words: 305.0 315.596192385 97% => OK
Chars per words: 5.44590163934 5.12529762239 106% => OK
Fourth root words length: 4.17902490978 4.20363070211 99% => OK
Word Length SD: 3.02138930546 2.80592935109 108% => OK
Unique words: 186.0 176.041082164 106% => OK
Unique words percentage: 0.609836065574 0.561755894193 109% => OK
syllable_count: 519.3 506.74238477 102% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 55.9201781697 49.4020404114 113% => OK
Chars per sentence: 118.642857143 106.682146367 111% => OK
Words per sentence: 21.7857142857 20.7667163134 105% => OK
Discourse Markers: 8.07142857143 7.06120827912 114% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.17331732111 0.244688304435 71% => OK
Sentence topic coherence: 0.0565506247445 0.084324248473 67% => OK
Sentence topic coherence SD: 0.0520095402313 0.0667982634062 78% => OK
Paragraph topic coherence: 0.106374597588 0.151304729494 70% => OK
Paragraph topic coherence SD: 0.0400367697914 0.056905535591 70% => OK
Essay readability:
automated_readability_index: 15.1 13.0946893788 115% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 14.33 12.4159519038 115% => OK
dale_chall_readability_score: 9.7 8.58950901804 113% => OK
difficult_words: 97.0 78.4519038076 124% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.