in their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development ?
Many businesses these days try to advertise their products as new ones in the market. There is a variety of explanations for this trend and I would argue that this is a negative development.
In advertising campaigns, companies tend to emphasize that their products are the latest because of several reasons, chief of which is that they want to attract the customers' attention. Businesses are aware of the fact that their consumers are likely to be intrigued by new things which are considered unique and different compared to existing products in the market. For example, recently, Innisfree has launched an anti-aging serum which is known as the first one in the beauty industry to use collagen. This new serum has rapidly gained popularity among women around the world and has increased the company's total sales by 15%.
I believe this advertising trend is negative because of two reasons. First, this would disappoint customers if the product received did not meet their expectations. They decide to purchase because they suppose it possesses the latest and comparable features, however, eventually, it turns out similarly to others. This would give them a feeling of deceitfulness and make them squander their money on an effective product. Second, the frequency of advertisements that usually focus on the new could cause a business in a high risk of being boycotted. For example, a drink and beverage company called JT had received strong disapproval from customers since its three latest drinks were all the same as other companies' drinks. JT wanted to have a competitive advantage over other business so it emphasized their drinks are totally new. As a result, their image and reputation were affected dramatically and caused them to be on the edge of collapse.
In conclusion, intending to attract more customers, many businessess try their best to advertise their products as new ones in some way. However, this would frustrate the customers and cause a huge wave of boycott against them.
Grammar and spelling errors:
Line 2, column 166, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
... which is that they want to attract the customers attention. Businesses are aware of the ...
^^^^^^^^^
Transition Words or Phrases used:
first, however, if, second, similarly, so, for example, in conclusion, all the same, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 35.0 24.0651302605 145% => Less pronouns wanted
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1676.0 1615.20841683 104% => OK
No of words: 327.0 315.596192385 104% => OK
Chars per words: 5.125382263 5.12529762239 100% => OK
Fourth root words length: 4.25242769721 4.20363070211 101% => OK
Word Length SD: 2.81827469216 2.80592935109 100% => OK
Unique words: 184.0 176.041082164 105% => OK
Unique words percentage: 0.562691131498 0.561755894193 100% => OK
syllable_count: 531.9 506.74238477 105% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 33.5302452086 49.4020404114 68% => OK
Chars per sentence: 104.75 106.682146367 98% => OK
Words per sentence: 20.4375 20.7667163134 98% => OK
Discourse Markers: 6.0 7.06120827912 85% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.336395246341 0.244688304435 137% => OK
Sentence topic coherence: 0.115564001776 0.084324248473 137% => OK
Sentence topic coherence SD: 0.0831699502746 0.0667982634062 125% => OK
Paragraph topic coherence: 0.23150467184 0.151304729494 153% => OK
Paragraph topic coherence SD: 0.0355798029871 0.056905535591 63% => OK
Essay readability:
automated_readability_index: 13.0 13.0946893788 99% => OK
flesch_reading_ease: 51.18 50.2224549098 102% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 12.47 12.4159519038 100% => OK
dale_chall_readability_score: 8.83 8.58950901804 103% => OK
difficult_words: 87.0 78.4519038076 111% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.