In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
In their advertising, businesses today often promote the idea that there is something new in their products. There is a variety of explanations for this trend and I would argue that this is a negative development.
By advertising something new they have created, brands can increase their chances of staying ahead of their competitors. No matter what product a company sells, there are always hundreds, if not thousands, of similar ones on the market that consumers can choose from. If the company does not inform consumers through its marketing that the product is innovative in some way, it will just be one of the many out there, rather than one that is different and grabs consumers’ attention. For example, in an iPhone commercial, Apple effectively delivers the message that the latest version of iOS allows users to disable cross-app tracking. This new feature which no other smartphone has can definitely help Apple attract new buyers since nowadays people are becoming more and more concerned about their online privacy.
I believe this advertising trend is negative since it can cause excessive consumption, posing numerous serious threats to society and the environment. Take the mobile phone industry as a prime example, where large enterprises, including Samsung and Apple, annually apply alluring words describing groundbreaking innovations, all-new versions, and exclusive applications to attract customers to purchase the latest iPhones or GalaxyS. Such tactics drive watchers such as teenagers and young adults to desperately ask their parents for new iPhones and possessions. This would act as a significant catalyst for a more materialistic worldview. Besides, it has become the norm that customers tend to abandon the obsolete when acquiring new products. For this reason, this trend, without a doubt, generates an incredible amount of waste and has severe consequences for the environment.
In conclusion, emphasizing the newness of their products in advertising is an effective way for brands to stand out from the competition. However, this trend could have detrimental influences on people and the world.
Grammar and spelling errors:
Line 2, column 402, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun out seems to be countable; consider using: 'many outs'.
Suggestion: many outs
...in some way, it will just be one of the many out there, rather than one that is differen...
^^^^^^^^
Transition Words or Phrases used:
besides, however, if, so, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 33.0 41.998997996 79% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1802.0 1615.20841683 112% => OK
No of words: 332.0 315.596192385 105% => OK
Chars per words: 5.42771084337 5.12529762239 106% => OK
Fourth root words length: 4.2685907696 4.20363070211 102% => OK
Word Length SD: 2.96378195619 2.80592935109 106% => OK
Unique words: 202.0 176.041082164 115% => OK
Unique words percentage: 0.60843373494 0.561755894193 108% => OK
syllable_count: 557.1 506.74238477 110% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 51.5931089283 49.4020404114 104% => OK
Chars per sentence: 120.133333333 106.682146367 113% => OK
Words per sentence: 22.1333333333 20.7667163134 107% => OK
Discourse Markers: 4.06666666667 7.06120827912 58% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280451952542 0.244688304435 115% => OK
Sentence topic coherence: 0.0916780262879 0.084324248473 109% => OK
Sentence topic coherence SD: 0.0752318395674 0.0667982634062 113% => OK
Paragraph topic coherence: 0.193772947559 0.151304729494 128% => OK
Paragraph topic coherence SD: 0.0484462041626 0.056905535591 85% => OK
Essay readability:
automated_readability_index: 15.2 13.0946893788 116% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.21 12.4159519038 114% => OK
dale_chall_readability_score: 9.53 8.58950901804 111% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.