Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both views and give your own opinion.
Advertisement comes in different forms and lies in every aspect of our life. Whilst some believe we are greatly influenced by it and make more purchase, some consider its prevalence not something to worry about. This essay agrees on the first statement and discusses both views to demonstrate the immense success of advertisement in affecting our behaviors.
One crucial factor in evaluating the effectiveness of advertisement is level of consumerism. Comparing to the days before Industrial Revolution -- when people practiced barter trade -- we consumed the most commodities in human history. Not only do we purchase necessities for daily uses, but also spend much more on non-staple goods such as luxury. A good example of an effective advertisement is the infamous campaign "A diamond is a girl's best friend", of which symbolizes marriage and causes the nightmare of many for paying an enormous sum for a shiny stone composed of Carbon.
Albeit people do not intentionally acknowledge advertisement, their subconscious has long been captured by it. The essence of advertising is subtly instilling a concept or idea in one's mind without noticing. Bombarding with countless promotion materials that captivate all our five senses, our brain automatically create memory and perception which influence our decision. For instance, an appealing woman showing her curve on a poster with hinting words such as "true beauty" and "perfect woman" might induce one in considering herself far from "perfect" and hence, purchase the related product or service to suit the social standard.
Living in an era when people have the shortest attention span due to the convenience of technology, we are constantly under the threat of brainwash attempts by companies. Despite of we are accustomed to its existence, it is always judicious for one to think critically and make every purchase wisely without the severe influence of advertising.
Transition Words or Phrases used:
also, but, first, hence, if, so, still, for instance, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 17.0 8.3376753507 204% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1671.0 1615.20841683 103% => OK
No of words: 302.0 315.596192385 96% => OK
Chars per words: 5.53311258278 5.12529762239 108% => OK
Fourth root words length: 4.1687104957 4.20363070211 99% => OK
Word Length SD: 3.24608056598 2.80592935109 116% => OK
Unique words: 203.0 176.041082164 115% => OK
Unique words percentage: 0.672185430464 0.561755894193 120% => OK
syllable_count: 531.9 506.74238477 105% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 58.7679218541 49.4020404114 119% => OK
Chars per sentence: 128.538461538 106.682146367 120% => OK
Words per sentence: 23.2307692308 20.7667163134 112% => OK
Discourse Markers: 4.69230769231 7.06120827912 66% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 5.0 8.67935871743 58% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.151494451267 0.244688304435 62% => OK
Sentence topic coherence: 0.0568376473255 0.084324248473 67% => OK
Sentence topic coherence SD: 0.0391468217909 0.0667982634062 59% => OK
Paragraph topic coherence: 0.0969097702992 0.151304729494 64% => OK
Paragraph topic coherence SD: 0.0472813922839 0.056905535591 83% => OK
Essay readability:
automated_readability_index: 16.2 13.0946893788 124% => OK
flesch_reading_ease: 31.21 50.2224549098 62% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 15.09 12.4159519038 122% => OK
dale_chall_readability_score: 10.37 8.58950901804 121% => OK
difficult_words: 107.0 78.4519038076 136% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.