Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both views and give your opinion.
An advert is, without a doubt, a necessity for the commodity branding. As the world of advertisement evolves the success of the advertising over persuading the customers to purchase becomes quite questionable whether it has maintained the existing purchasing figure or people become less interested in it. This essay will elaborate both perspectives.
Firstly, renouncing the former decades, the advertising was very successful in attracting the people to consume the advertised products. This was mainly contributed by the narrow range of media outlets compared to the present times. Few people got accessed to the broadcasting services such as televisions, radios and press. Therefore, there was no available approach for the public other than the advertisements on public media in order to get information about the desired goods. So, it is acceptable to assume that the advertising was greatly successful in persuading customers in the previous time.
However, the commonality of advertising lessens effectiveness unless it includes a fascinating idea to it. The outburst of digital commerce, together with the emerging media outlets, in the contemporary era has offered variety of information to the public with ease in accessibility. The more frequent the adverts, the lesser the public attention as it is indirectly proven to be abundant in availability which means that people no longer have to compete for the ownership.
All in all, persuading the customers through advertisements is considered to be less impactful compared to the previous years mainly due to the variety of media outlets, which tend to display all the requested information within seconds.
Transition Words or Phrases used:
but, first, firstly, however, second, so, therefore, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 2.0 10.4138276553 19% => More conjunction wanted.
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 10.0 24.0651302605 42% => OK
Preposition: 40.0 41.998997996 95% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1417.0 1615.20841683 88% => OK
No of words: 257.0 315.596192385 81% => More content wanted.
Chars per words: 5.51361867704 5.12529762239 108% => OK
Fourth root words length: 4.00390054096 4.20363070211 95% => OK
Word Length SD: 3.1783381644 2.80592935109 113% => OK
Unique words: 150.0 176.041082164 85% => More unique words wanted.
Unique words percentage: 0.583657587549 0.561755894193 104% => OK
syllable_count: 450.9 506.74238477 89% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 7.0 2.52805611222 277% => Less articles wanted as sentence beginning.
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 59.340589444 49.4020404114 120% => OK
Chars per sentence: 118.083333333 106.682146367 111% => OK
Words per sentence: 21.4166666667 20.7667163134 103% => OK
Discourse Markers: 5.0 7.06120827912 71% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.232635443064 0.244688304435 95% => OK
Sentence topic coherence: 0.079165320279 0.084324248473 94% => OK
Sentence topic coherence SD: 0.0636071981181 0.0667982634062 95% => OK
Paragraph topic coherence: 0.126509196224 0.151304729494 84% => OK
Paragraph topic coherence SD: 0.0538302817085 0.056905535591 95% => OK
Essay readability:
automated_readability_index: 15.2 13.0946893788 116% => OK
flesch_reading_ease: 33.24 50.2224549098 66% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 14.68 12.4159519038 118% => OK
dale_chall_readability_score: 9.72 8.58950901804 113% => OK
difficult_words: 82.0 78.4519038076 105% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.