Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
Give reasons for your answer and include any relevant examples from your own knowledge and experience.
Write at least 250 words.
Companies promote advertisements via social media with the hope to persuade the customers to buy certain products. While many people believe that the ubiquity of promotion makes it less attractive to them, I would argue that commercials have been significantly effective in increasing the number of consumers.
On the one hand, the problem of advertising is that it not only appear with a high level of frequency but also unpredictably. For example, Youtube, a popular video sharing network, integrates at least one advertisement in every video and that advertisement often interrupts in the middle of a film or even a song. That would make viewers lose track of what they are watching, and also lose their interest in those shows. As a result, the viewers tend to overlook the content of the advertisements and skip them as soon as possible.
On the other hand, I would argue that advertisement plays an important role in drawing customer’s attention. To begin with, advertising is designed to target a wide range of viewers, which means the content of advertisements vary according to the types of customer. For instance, commercials aimed at kids have colourful images and catchy songs, making them interested in that particular product. In this regard, they can dominate the market and boost the sales of a company. Moreover, advertisements are repeated over and over on TV or the internet, consequently, they become fixed in the memory of viewers. In this way, customers choose to purchase the familiar products rather than what they have never seen before.
In conclusion, while some people tend to ignore commercials because of their omnipresence, I believe that the contribution of advertising is critical to the success of compaies.
Transition Words or Phrases used:
also, but, consequently, if, look, moreover, so, while, at least, for example, for instance, in conclusion, as a result, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 13.1623246493 46% => More to be verbs wanted.
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 46.0 41.998997996 110% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1466.0 1615.20841683 91% => OK
No of words: 283.0 315.596192385 90% => More content wanted.
Chars per words: 5.18021201413 5.12529762239 101% => OK
Fourth root words length: 4.10153676581 4.20363070211 98% => OK
Word Length SD: 3.07645017722 2.80592935109 110% => OK
Unique words: 166.0 176.041082164 94% => More unique words wanted.
Unique words percentage: 0.586572438163 0.561755894193 104% => OK
syllable_count: 466.2 506.74238477 92% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 33.8831965127 49.4020404114 69% => OK
Chars per sentence: 112.769230769 106.682146367 106% => OK
Words per sentence: 21.7692307692 20.7667163134 105% => OK
Discourse Markers: 11.7692307692 7.06120827912 167% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.157217173383 0.244688304435 64% => OK
Sentence topic coherence: 0.0534124442695 0.084324248473 63% => OK
Sentence topic coherence SD: 0.0395918925522 0.0667982634062 59% => OK
Paragraph topic coherence: 0.100133680815 0.151304729494 66% => OK
Paragraph topic coherence SD: 0.0184579348993 0.056905535591 32% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.9 13.0946893788 106% => OK
flesch_reading_ease: 50.16 50.2224549098 100% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 12.76 12.4159519038 103% => OK
dale_chall_readability_score: 8.97 8.58950901804 104% => OK
difficult_words: 77.0 78.4519038076 98% => OK
linsear_write_formula: 14.5 9.78957915832 148% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.