Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
There is a voice saying that people can find advertisements everywhere so that we are expected to pay less attention to them. While I believe nobody can deny that advertisements are of paramount importance for boosting sales, as we will see.
On the one hand, it is true that advertising is fairly common in our workplace as well as in our residential area. For instance, jingles can be heard in elevators, posters might be found on buses or undergrounds, etc. When netizens watch video clips online, there are advertisements showing at the pause. Sometimes people remember those lyrics or slogans unconsciously, since they have been repeated over time, and if they need to purchase commodities, they would definitely switch to the familiar brands appeared in advertisements. In that case, everyone should by no means ignore the enormous impact given by advertisements.
On the other hand, it can be manifestly seen that advertising do play a significant role in improving sales. Take jingles as an example, advertising songs usually repeat their lines again and again, which leads to a fact that reciting those promotional words could be extremely easy for consumers. As a result, when confronted with choices between various products, individuals will show the tendency of taking those with successful commercial advertisements they remembered. What is more is that, advertisers are good users of promotional tactics such as comparisons, if they stress their products’ merits by comparing them with their counterparts’ presumably, there will definitely be a drop of other brands’ sales in the near future.
To conclude, we can arrive at an undeniable conclusion that though advertisements can be seen everywhere in our daily life, it does not mean that we should neglect the importance and its positive influence of boosting sales for enterprises.
Transition Words or Phrases used:
if, so, well, while, for instance, such as, as a result, as well as, it is true, what is more, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 15.0 7.85571142285 191% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 13.0 7.30460921844 178% => OK
Pronoun: 35.0 24.0651302605 145% => Less pronouns wanted
Preposition: 34.0 41.998997996 81% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1570.0 1615.20841683 97% => OK
No of words: 295.0 315.596192385 93% => More content wanted.
Chars per words: 5.32203389831 5.12529762239 104% => OK
Fourth root words length: 4.14434120667 4.20363070211 99% => OK
Word Length SD: 3.17812835744 2.80592935109 113% => OK
Unique words: 184.0 176.041082164 105% => OK
Unique words percentage: 0.623728813559 0.561755894193 111% => OK
syllable_count: 486.9 506.74238477 96% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 7.0 2.10420841683 333% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 60.6059105112 49.4020404114 123% => OK
Chars per sentence: 130.833333333 106.682146367 123% => OK
Words per sentence: 24.5833333333 20.7667163134 118% => OK
Discourse Markers: 9.33333333333 7.06120827912 132% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.183270395601 0.244688304435 75% => OK
Sentence topic coherence: 0.0712967730842 0.084324248473 85% => OK
Sentence topic coherence SD: 0.0535726393947 0.0667982634062 80% => OK
Paragraph topic coherence: 0.121460504472 0.151304729494 80% => OK
Paragraph topic coherence SD: 0.0514917271725 0.056905535591 90% => OK
Essay readability:
automated_readability_index: 15.9 13.0946893788 121% => OK
flesch_reading_ease: 38.66 50.2224549098 77% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 13.87 12.4159519038 112% => OK
dale_chall_readability_score: 9.06 8.58950901804 105% => OK
difficult_words: 79.0 78.4519038076 101% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.