Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both view and give your opinion
In this digital era, advertisement is an integral part of any business development strategy. With regards to this aspect, there is an increasing divergence of attitudes about how convincing advertising is in tempting people to buy products and services. This essay will throw some light on both notions and give my viewpoint.
To commence, there are some reasons for customers to underrate advertisement efficiency. People believe that this marketing technique is so normal and monotonous these days. About decades ago, technological marketing has flourished as an advent to audiences since it was considered new and interesting. In stark contrast, nowadays, marketers seem to stereotype their ideas and hardly bring any outstanding projects to attract publicity. Besides, the widespread of the internet and social platforms also makes advertising is so easy to approach, which could lead to negative reactions from customers. For example, some Facebook users are complaining about merchandises' ads appearing everywhere on this network, which distracts them from normal actions.
On the other hand, advocates of advertisement reckon that it is a promising method to persuade shoppers to purchase. It is widely recognised that posters, TVC, and newspapers benefit manufacturers a lot in boosting sales. Producers take advantage of these implements to bring their products and services closer to clients. Many specialists' empirical research approve that the more frequent ads appear, the more possible customers want to possess that things. In this fast-paced era, cutting-edge technology also provides advertisement many advantages to become more enjoyable and persuasive to draw buyers' attention.
By and large, I reckon that advertising efficiency in persuading people to buy things is much more considerable. Even though sometimes ads could be boring and annoying because of their popularity, their benefits in sales increase are undeniable.
Transition Words or Phrases used:
also, besides, so, for example, i reckon, by and large, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1657.0 1615.20841683 103% => OK
No of words: 290.0 315.596192385 92% => More content wanted.
Chars per words: 5.71379310345 5.12529762239 111% => OK
Fourth root words length: 4.12666770723 4.20363070211 98% => OK
Word Length SD: 3.11153926144 2.80592935109 111% => OK
Unique words: 186.0 176.041082164 106% => OK
Unique words percentage: 0.641379310345 0.561755894193 114% => OK
syllable_count: 520.2 506.74238477 103% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 27.990442007 49.4020404114 57% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 103.5625 106.682146367 97% => OK
Words per sentence: 18.125 20.7667163134 87% => OK
Discourse Markers: 4.5625 7.06120827912 65% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.181895019175 0.244688304435 74% => OK
Sentence topic coherence: 0.0601844882504 0.084324248473 71% => OK
Sentence topic coherence SD: 0.0646517162949 0.0667982634062 97% => OK
Paragraph topic coherence: 0.111015024717 0.151304729494 73% => OK
Paragraph topic coherence SD: 0.0323693068132 0.056905535591 57% => OK
Essay readability:
automated_readability_index: 14.5 13.0946893788 111% => OK
flesch_reading_ease: 36.28 50.2224549098 72% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 15.54 12.4159519038 125% => OK
dale_chall_readability_score: 10.68 8.58950901804 124% => OK
difficult_words: 113.0 78.4519038076 144% => OK
linsear_write_formula: 7.5 9.78957915832 77% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.