In their advertising, businesses nowadays usually emphasise that their products are new in some method.
Why is this? Do you think it is a positive or negative development?
Advertising is an important tool for every company not only to promote their product to the customer but also concentrate on highlighting their innovation and interesting characteristics in the competitive market. I totally think that this action is a negative way as it is deceiving people for the company’s benefits.
With regard to the purpose of this development in advertising, the company has focused on stimulating the customer’s curiosity, who are always attracted by new things. Many companies used marketing strategies to advertise their products, making them more unique and attractive. For example, Apple which was the top rank in the mobile industry is a very successful company in advertising its products. They always launch a new phone model in September every year and use many marketing strategies to flatter products. Although the new model does not have many new features compared to the old version, customers still flock to get the latest iPhone even if it means being deceived.
From my point of view, this type of advertising development is totally negative and unexcepted. Many people are suggestible and easily believe in the advertisement they saw on the television or some social media like Facebook or Twitter, and they might get disappointed with the brands and commodities because it is not similar to the product which did not fulfill its description as they proclaim on the publishing. Many events like this will make society mistrust the brands and the business. I would like to say that brands must advertise their products honestly and accurately, and preferably have evidence to back up their claims.
In conclusion, The company always does everything including deception to maximize profits and revenue without forgetting the main target is customers. From there, I encourage businesses to be honest and improve their advertising campaigns to be more factual.
Transition Words or Phrases used:
also, but, honestly, if, so, still, for example, in conclusion, with regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1611.0 1615.20841683 100% => OK
No of words: 302.0 315.596192385 96% => OK
Chars per words: 5.33443708609 5.12529762239 104% => OK
Fourth root words length: 4.1687104957 4.20363070211 99% => OK
Word Length SD: 2.99333535984 2.80592935109 107% => OK
Unique words: 178.0 176.041082164 101% => OK
Unique words percentage: 0.58940397351 0.561755894193 105% => OK
syllable_count: 509.4 506.74238477 101% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 61.4021567379 49.4020404114 124% => OK
Chars per sentence: 123.923076923 106.682146367 116% => OK
Words per sentence: 23.2307692308 20.7667163134 112% => OK
Discourse Markers: 6.0 7.06120827912 85% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.247958898316 0.244688304435 101% => OK
Sentence topic coherence: 0.0866041059073 0.084324248473 103% => OK
Sentence topic coherence SD: 0.0555368936537 0.0667982634062 83% => OK
Paragraph topic coherence: 0.145832016818 0.151304729494 96% => OK
Paragraph topic coherence SD: 0.0445033158474 0.056905535591 78% => OK
Essay readability:
automated_readability_index: 15.3 13.0946893788 117% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 13.93 12.4159519038 112% => OK
dale_chall_readability_score: 9.33 8.58950901804 109% => OK
difficult_words: 87.0 78.4519038076 111% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.