In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
These days many brands put high emphasis on their advertisements to show that the launched products are new to some extent. There can be several reasons behind this trend and I think that it can bring more drawbacks than benefits.
To begin with, this development can bring some advantages to businesses. Firstly, more products of these companies can be sold due to such advertisements, because many people have natural tendencies to try new things that they see. Therefore, the companies’ profits may dramatically increase as a result of the increased number of purchases of their products. Furthermore, these adverts can also increase the popularity of the brand by showing people that its product is better than the ones from its other competitors as a company than manufactures innovative products may seem better that the others which do not. Thus, businesses can earn more money and increase their brand recognition because of these advertisements.
However, this development can rarely benefit the society or the people who buy the products. Some may argue that in order to show the product as new, companies may use recent scientific breakthroughs. Nevertheless, this does not always ensure that the quality of the products will improve as well. Thus, it might lead to a decrease in the qualities of the goods if the manufacturers focus on inventing new things rather than improving existing ones. Furthermore, by seeing this kind of ads too much, people may begin to recognise these products as high quality, so the goods which really possess this feature may fail to be recognised.
In conclusion, mainly businesses can benefit from this trend, but it is not advantageous to the people who are purchasing the products. Clearly, this is a negative development.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 102, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'argues'.
Suggestion: argues
...e people who buy the products. Some may argue that in order to show the product as ne...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, however, if, may, nevertheless, really, so, therefore, thus, well, i think, in conclusion, kind of, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 16.0 7.85571142285 204% => Less auxiliary verb wanted.
Conjunction : 4.0 10.4138276553 38% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 30.0 24.0651302605 125% => Less pronouns wanted
Preposition: 31.0 41.998997996 74% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1487.0 1615.20841683 92% => OK
No of words: 288.0 315.596192385 91% => More content wanted.
Chars per words: 5.16319444444 5.12529762239 101% => OK
Fourth root words length: 4.11953428781 4.20363070211 98% => OK
Word Length SD: 2.95519974558 2.80592935109 105% => OK
Unique words: 159.0 176.041082164 90% => More unique words wanted.
Unique words percentage: 0.552083333333 0.561755894193 98% => OK
syllable_count: 453.6 506.74238477 90% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 50.2800828827 49.4020404114 102% => OK
Chars per sentence: 106.214285714 106.682146367 100% => OK
Words per sentence: 20.5714285714 20.7667163134 99% => OK
Discourse Markers: 11.8571428571 7.06120827912 168% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217916556307 0.244688304435 89% => OK
Sentence topic coherence: 0.0849864124219 0.084324248473 101% => OK
Sentence topic coherence SD: 0.0437325815217 0.0667982634062 65% => OK
Paragraph topic coherence: 0.144017412055 0.151304729494 95% => OK
Paragraph topic coherence SD: 0.0294620009256 0.056905535591 52% => OK
Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 51.18 50.2224549098 102% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 12.65 12.4159519038 102% => OK
dale_chall_readability_score: 8.36 8.58950901804 97% => OK
difficult_words: 68.0 78.4519038076 87% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 102, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'argues'.
Suggestion: argues
...e people who buy the products. Some may argue that in order to show the product as ne...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, however, if, may, nevertheless, really, so, therefore, thus, well, i think, in conclusion, kind of, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 16.0 7.85571142285 204% => Less auxiliary verb wanted.
Conjunction : 4.0 10.4138276553 38% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 30.0 24.0651302605 125% => Less pronouns wanted
Preposition: 31.0 41.998997996 74% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1487.0 1615.20841683 92% => OK
No of words: 288.0 315.596192385 91% => More content wanted.
Chars per words: 5.16319444444 5.12529762239 101% => OK
Fourth root words length: 4.11953428781 4.20363070211 98% => OK
Word Length SD: 2.95519974558 2.80592935109 105% => OK
Unique words: 159.0 176.041082164 90% => More unique words wanted.
Unique words percentage: 0.552083333333 0.561755894193 98% => OK
syllable_count: 453.6 506.74238477 90% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 50.2800828827 49.4020404114 102% => OK
Chars per sentence: 106.214285714 106.682146367 100% => OK
Words per sentence: 20.5714285714 20.7667163134 99% => OK
Discourse Markers: 11.8571428571 7.06120827912 168% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217916556307 0.244688304435 89% => OK
Sentence topic coherence: 0.0849864124219 0.084324248473 101% => OK
Sentence topic coherence SD: 0.0437325815217 0.0667982634062 65% => OK
Paragraph topic coherence: 0.144017412055 0.151304729494 95% => OK
Paragraph topic coherence SD: 0.0294620009256 0.056905535591 52% => OK
Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 51.18 50.2224549098 102% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 12.65 12.4159519038 102% => OK
dale_chall_readability_score: 8.36 8.58950901804 97% => OK
difficult_words: 68.0 78.4519038076 87% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.