As the world developed, daily merchandises have become an essential needs of every household. The FMCG is considered to be a super-profit industry in which hundreds of firms with thousands of products compete to each other to gain the market. Statistically, every seconds millions of consuming products are sold. To some extent I agree with the statement that, “the fascinated sales of those consuming products illustrate the power of advertising and not the real needs of the society in which people bought them”.
To begin with, let’s take an example of a FMCG that succeeded in advertisement: Heineken brewery, for instance. It is undeniable that each of the Heineken TVC are indeedly attractive. Most of the advertising campaigns inspire the human nature of gathering and sharing the enjoyment with close relations, and the enjoyment is obviously Heineken beer. Occasionally, when hanging out and stucking in so many beverage choices, Heineken might come up first in their minds. With this kind advertisement, the sales of Heineken is remarkable.
On the other hand, Heineken themselves must have put tremendous efforts for the quality of their products. No matter how excellent the marketing is, if the product is not qualified, customers would rapidly choose another brands which have competitive advertising power. Advertisement attract customers, but the quality is the ultimate reason for those to be come loyalties. People will repurchases the products if they love it.
From these perspectives, we should conclude that the power of advertising is enormous in boosting the sales of consuming goods. However, it the products itself to satisfy customers’ needs in order to let these sales sustainable.
Grammar and spelling errors:
Line 3, column 387, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'repurchase'
Suggestion: repurchase
...those to be come loyalties. People will repurchases the products if they love it. From the...
^^^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, second, so, for instance, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1466.0 1615.20841683 91% => OK
No of words: 269.0 315.596192385 85% => More content wanted.
Chars per words: 5.44981412639 5.12529762239 106% => OK
Fourth root words length: 4.0498419064 4.20363070211 96% => OK
Word Length SD: 3.09185979962 2.80592935109 110% => OK
Unique words: 162.0 176.041082164 92% => More unique words wanted.
Unique words percentage: 0.602230483271 0.561755894193 107% => OK
syllable_count: 451.8 506.74238477 89% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Interrogative: 1.0 0.384769539078 260% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.8391629404 49.4020404114 85% => OK
Chars per sentence: 97.7333333333 106.682146367 92% => OK
Words per sentence: 17.9333333333 20.7667163134 86% => OK
Discourse Markers: 5.53333333333 7.06120827912 78% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.173712097797 0.244688304435 71% => OK
Sentence topic coherence: 0.0542096431355 0.084324248473 64% => OK
Sentence topic coherence SD: 0.0609051906249 0.0667982634062 91% => OK
Paragraph topic coherence: 0.107460868621 0.151304729494 71% => OK
Paragraph topic coherence SD: 0.0640692435224 0.056905535591 113% => OK
Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 45.76 50.2224549098 91% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 14.03 12.4159519038 113% => OK
dale_chall_readability_score: 9.06 8.58950901804 105% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.