Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
In today’s world, advertisement has emerged as a way of flourishing the business. From the touch of smartphone to the television, we see advertisements of consumer goods everywhere. Some people believe that recent increase in the sales of such products is due to advertisement rather than actual need .In my opinion it is true. Analyzing the psychological aspect and creating an urgency or need by advertisement will prove our point.
Firstly, a famous salesman Jordan Belford said “the key to sales is to create a need”. Media today is the perfect example of this saying. For example an increase in pizza commercials during sports events depicting the need to eat and ease of getting it delivered at home within ten minutes is creating an urgency to buy the stuff. This is in turn coupled with low prices due to the strong competition making it an easy choice for the consumers to order from the comfort of chair. All thanks to power of advertisement.
Secondly, media and advertisements help to highlight certain aspects of product that people had not thought about. Showing the display of convenience and giving free trials make the people believe that they actually need the product. For instance the company Samsung had advertised its new flagship phone months before actual release giving the consumers first hand experiences and demos thus creating a desire to either pre order or get the phones once they are in stores. Thus such strategies help companies to boost their sales.
In conclusion, the psychological impact of advertisement helps to influence people to buy product regardless of need. In my opinion the high sales of consumer goods is due to advertisement. In future however strong legislation regarding advertisement need to be established for the protection of consumer rights.
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In today's world, advertisement has...
^^^
Line 1, column 309, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...to advertisement rather than actual need .In my opinion it is true. Analyzing the ...
^^
Line 1, column 311, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
... advertisement rather than actual need .In my opinion it is true. Analyzing the ps...
^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...by advertisement will prove our point. Firstly, a famous salesman Jordan Belfor...
^^
Line 3, column 17, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...wer of advertisement. Secondly, media and advertisements help to highlight cer...
^^
Line 3, column 477, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...get the phones once they are in stores. Thus such strategies help companies to boost...
^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s help companies to boost their sales. In conclusion, the psychological impact ...
^^
Line 4, column 192, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...consumer goods is due to advertisement. In future however strong legislation regar...
^^
Transition Words or Phrases used:
actually, first, firstly, however, regarding, second, secondly, so, thus, for example, for instance, in conclusion, in my opinion, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 49.0 41.998997996 117% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 1527.0 1615.20841683 95% => OK
No of words: 295.0 315.596192385 93% => More content wanted.
Chars per words: 5.17627118644 5.12529762239 101% => OK
Fourth root words length: 4.14434120667 4.20363070211 99% => OK
Word Length SD: 3.00960064865 2.80592935109 107% => OK
Unique words: 173.0 176.041082164 98% => OK
Unique words percentage: 0.586440677966 0.561755894193 104% => OK
syllable_count: 468.0 506.74238477 92% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 50.2540032609 49.4020404114 102% => OK
Chars per sentence: 95.4375 106.682146367 89% => OK
Words per sentence: 18.4375 20.7667163134 89% => OK
Discourse Markers: 8.8125 7.06120827912 125% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 8.0 5.01903807615 159% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.199775234485 0.244688304435 82% => OK
Sentence topic coherence: 0.0674320964685 0.084324248473 80% => OK
Sentence topic coherence SD: 0.0342575671323 0.0667982634062 51% => OK
Paragraph topic coherence: 0.127494392333 0.151304729494 84% => OK
Paragraph topic coherence SD: 0.027624986271 0.056905535591 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.2 13.0946893788 93% => Automated_readability_index is low.
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 12.76 12.4159519038 103% => OK
dale_chall_readability_score: 8.54 8.58950901804 99% => OK
difficult_words: 75.0 78.4519038076 96% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.