Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree with these views?
Advertising has been a major contributor for high sales of consumer goods for a long time. It may be argued that there are no real needs for consumer goods other than creating a demand through advertisements for some products but in general that is not the case. In my opinion, the producers are using advertisements to reach the customers which is a strategy of modern marketing.
People have been using consumer goods for a long time, namely from the early stages of civilization, although to a small extent. And advertisement has been a medium of marketing for a long time too. Advertising certainly has enormous power to pursue the consumers to use certain products. But it cannot be said that the goods do not have any real need. Over time people have developed certain luxuries that have turned into necessities. And producers are simply trying to convey the message about their products to the customers.
Some people may argue that there was a time when many of the commodities that are common today were not available, and people still went through their lives. What they are trying to say is that advertisements create artificial needs in people’s lives. But the main purpose of consumer goods is to make people’s life easier, and we are so used to them that it is impossible for us to imagine our lives without them. And with the technological advancements, people’s lives have become much easier and hence they are so much dependent upon them which certainly indicates the actual necessities of those items. It is not simply the magic of advertisement. For instance, a car is a necessity in many of the developed countries. Car advertisements are just a way of reaching customers by the manufacturers, not making up demands.
So to conclude, advertisements are important tools of modern marketing, not the creator of demands.
Transition Words or Phrases used:
but, hence, if, may, so, still, for instance, in general, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 13.1623246493 175% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1551.0 1615.20841683 96% => OK
No of words: 311.0 315.596192385 99% => OK
Chars per words: 4.98713826367 5.12529762239 97% => OK
Fourth root words length: 4.19942759058 4.20363070211 100% => OK
Word Length SD: 3.02145428713 2.80592935109 108% => OK
Unique words: 160.0 176.041082164 91% => More unique words wanted.
Unique words percentage: 0.514469453376 0.561755894193 92% => More unique words wanted or less content wanted.
syllable_count: 492.3 506.74238477 97% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 7.0 0.809619238477 865% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 41.2827200627 49.4020404114 84% => OK
Chars per sentence: 91.2352941176 106.682146367 86% => OK
Words per sentence: 18.2941176471 20.7667163134 88% => OK
Discourse Markers: 4.17647058824 7.06120827912 59% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.19662013645 0.244688304435 80% => OK
Sentence topic coherence: 0.063684173316 0.084324248473 76% => OK
Sentence topic coherence SD: 0.0551202423921 0.0667982634062 83% => OK
Paragraph topic coherence: 0.113284159716 0.151304729494 75% => OK
Paragraph topic coherence SD: 0.0532428958102 0.056905535591 94% => OK
Essay readability:
automated_readability_index: 11.2 13.0946893788 86% => Automated_readability_index is low.
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 11.66 12.4159519038 94% => OK
dale_chall_readability_score: 7.73 8.58950901804 90% => OK
difficult_words: 63.0 78.4519038076 80% => More difficult words wanted.
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.