Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
Now a days, increased selling of famous items meant for consumption by the public is directly proportional to the strength of advertisements, keeping at stake the genuine requirement of the masses at large. This essay will portray both the sides of the coin but would ultimately concur to the fact that the actual wants of the society are not being considered.
To embark upon, the advent of advanced electronics and gadgets has attracted many people from all sections of the society. This demand has been tapped by multinationals resulting in increased campaigning using all forms of media. Catering to the demand, companies lay more emphasis on selling expensive items rather than creating a balance between whats required and what is in demand. Most of the public fall prey to the innovative ways of advertisement, thereby, buying things that they actually do not need. For example, India;s largest online retailer, Amazon, launches its marketing campaign during festival season and is very successful in selling tit bits to expensive mobile phones, TVs etc. Most of the online shoppers shop just because they do not want to miss participating in the biggest sale of the year, as claimed by the e-retailer. Revenue generated goes off the charts, as a result of which, the company becomes rich and people are honey trapped into impulsive purchasing.
The advertising genius is unfortunately more focused on tangible paraphernalia rather than intangible stuff like togetherness, happiness, oneness, safety and security, law and order, health etc.
However, the real wants of the people are in focus of the government. The local authorities have started to give priority to "intangible wants" of the people. Local municipalities, by the means of radio, hoardings, banner etc. are making people aware of what they actually need. For example, Aam Aadmi Party's one-third budget for the current fiscal is to make the citizens of Delhi aware about the health implications of water stagnation, improvement of women security, spending by the government on law and order and education etc.
In conclusion, only the municipalities and local governing bodies are playing a major role in sensitizing their people about important requirements but unfortunately they lack creativity and innovation. As a result of which, large firms and companies are able to dominate the innocent minds of the people, thereby, peaking their sales all round the year by using heart touching yet lucrative advertisements or out of the box sales and marketing strategies.
Grammar and spelling errors:
Line 1, column 1, Rule ID: NOW_A_DAYS[1]
Message: Did you mean 'nowadays'?
Suggestion: Nowadays
Now a days, increased selling of famous items mean...
^^^^^^^^^^
Line 1, column 5, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a day' or simply 'days'?
Suggestion: a day; days
Now a days, increased selling of famous items mean...
^^^^^^
Line 3, column 349, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: what's
... rather than creating a balance between whats required and what is in demand. Most of...
^^^^^
Transition Words or Phrases used:
actually, but, however, so, third, for example, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 16.0 10.4138276553 154% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 11.0 24.0651302605 46% => OK
Preposition: 63.0 41.998997996 150% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 2157.0 1615.20841683 134% => OK
No of words: 405.0 315.596192385 128% => OK
Chars per words: 5.32592592593 5.12529762239 104% => OK
Fourth root words length: 4.48604634366 4.20363070211 107% => OK
Word Length SD: 3.00402006727 2.80592935109 107% => OK
Unique words: 243.0 176.041082164 138% => OK
Unique words percentage: 0.6 0.561755894193 107% => OK
syllable_count: 675.0 506.74238477 133% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 59.352912027 49.4020404114 120% => OK
Chars per sentence: 126.882352941 106.682146367 119% => OK
Words per sentence: 23.8235294118 20.7667163134 115% => OK
Discourse Markers: 4.35294117647 7.06120827912 62% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.113368260821 0.244688304435 46% => OK
Sentence topic coherence: 0.0359424945622 0.084324248473 43% => OK
Sentence topic coherence SD: 0.0418642387697 0.0667982634062 63% => OK
Paragraph topic coherence: 0.0528553812423 0.151304729494 35% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0289708850046 0.056905535591 51% => OK
Essay readability:
automated_readability_index: 15.6 13.0946893788 119% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 13.93 12.4159519038 112% => OK
dale_chall_readability_score: 9.92 8.58950901804 115% => OK
difficult_words: 132.0 78.4519038076 168% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.