Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
Some people believe what gives rise to the craze of popular products is the development of marketing strategies rather than the demands of society. There are good arguments both for and against this view, but I partly agree with this idea due to the following explanations.
On the one hand, some products gain ground on the market because of the marketing’s power. In fact, the annual releases of smartphones epitomise this statement. The repetitive advertisements that spring up before the new release have driven people crazy every year. Consequently, a huge number of end-users have been queuing in line just to buy the newest products, although the outdated one still functions well. It is the same case with fashion-conscious individuals. The overconsumption of clothes is also caused by the power of advertising.
On the other hand, as qualities of the goods satisfy the society’s needs, they are purchased by most people. For instance, when a buyer decide which car model to purchase, he or she is likely to consider the eco-friendly values or safety criteria. If that model reaches these standards, it will be the first choice of buyers and become more prevalent. In the case of smartphones mentioned above, undeniably, there are individuals who would buy a device simply because of their needs, such as battery capacity or camera resolution. As long as a mobile satisfies end-users’ requirements, people are more likely to opt for it notwithstanding the novelty.
In conclusion, while advertising might be a factor that results in the spread of consumer products, the demands of society also play a pivotal role in this situation. Therefore, the statement that the popularity of consumer goods demonstrates the marketing’s power is not accurate under any circumstances.
Transition Words or Phrases used:
also, but, consequently, first, if, so, still, therefore, well, while, for instance, in conclusion, in fact, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 17.0 24.0651302605 71% => OK
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1528.0 1615.20841683 95% => OK
No of words: 287.0 315.596192385 91% => More content wanted.
Chars per words: 5.32404181185 5.12529762239 104% => OK
Fourth root words length: 4.11595363751 4.20363070211 98% => OK
Word Length SD: 3.26815523882 2.80592935109 116% => OK
Unique words: 181.0 176.041082164 103% => OK
Unique words percentage: 0.630662020906 0.561755894193 112% => OK
syllable_count: 481.5 506.74238477 95% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 34.6221509056 49.4020404114 70% => OK
Chars per sentence: 101.866666667 106.682146367 95% => OK
Words per sentence: 19.1333333333 20.7667163134 92% => OK
Discourse Markers: 9.0 7.06120827912 127% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132101200458 0.244688304435 54% => OK
Sentence topic coherence: 0.0388633686289 0.084324248473 46% => OK
Sentence topic coherence SD: 0.0423286716436 0.0667982634062 63% => OK
Paragraph topic coherence: 0.0823523213869 0.151304729494 54% => OK
Paragraph topic coherence SD: 0.0454931275095 0.056905535591 80% => OK
Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.58 12.4159519038 109% => OK
dale_chall_readability_score: 8.87 8.58950901804 103% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.