Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
In the world of today, it is admitted that people are living in a highly sophisticated marketing world. While there is a handful of reasons showing that advertisements are having adversely influences on their own customers, some quick fixes can be proposed to deal with the issue.
There is no doubt that advertisements have detrimental effects on consumers. First of all, a lot of adverts create artificial needs. In fact, there have been a lot of people spent a great deal of money to buy goods impulsively, after being attracted by impressive and persuasive adverts. For instance, many adverts of weight-controlling medicines have been trying to create an illusion for customers that they are all overweight and just simply taking a few doses of those products, then a well-balanced body will be within hand's reach. Secondly, it is obvious that people are often swayed by advertisements. Indeed, they often buy things because of the power, success and glamour associated with them. Enterprises always take advantage of this point to boost their sales by promoting their brand's image with a high-end reputation or sticking their images with celebrities, like Nike with Christiano Ronaldo. Another point worth mentioning is that there is no exception for children to be impacted by advertisements, as they are extremely vulnerable. The fact that adverts push children to pester their parents to make a purchase on things shown on TV and social media may directly lead to financial burdens on many families' shoulders.
Nevertheless, there are some ways to tackle this problematic issue. The first solution for this situation is that the government should exert more control over advertising contents, as well as stipulate and implement strict consumer protection laws and regulations. In fact, not only this way help to release pressure for consumers, but it also acts as a detergent preventing businesses from doing over-marketing. Another way to combat the issue is customers should have self-protection. To be more specific, consumers should develop an understanding of the product that they are searching for and how it is valued, as well as build sufficient personal cognitive defenses to protect themselves against advertisers' persuasion attempts. Last but not least, parents and schools also should act cooperatively to give instructive guidance to their children by discussing and explaining the persuasive intent of advertisers. Besides, restricting and supervising regularly the amount or kind of content that their kids view is also an effective solution needed to be taken into consideration.
In conclusion, if the aforementioned solutions are implemented and applied to deal with the strong development of advertising, the considerable influences of advertising on consumers could be mitigated to some extent.
Transition Words or Phrases used:
also, besides, but, first, if, may, nevertheless, second, secondly, so, then, well, while, for instance, in conclusion, in fact, kind of, no doubt, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 13.1623246493 205% => Less to be verbs wanted.
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 63.0 41.998997996 150% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 2398.0 1615.20841683 148% => OK
No of words: 441.0 315.596192385 140% => Less content wanted.
Chars per words: 5.43764172336 5.12529762239 106% => OK
Fourth root words length: 4.58257569496 4.20363070211 109% => OK
Word Length SD: 3.21051120729 2.80592935109 114% => OK
Unique words: 255.0 176.041082164 145% => OK
Unique words percentage: 0.578231292517 0.561755894193 103% => OK
syllable_count: 731.7 506.74238477 144% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 61.0102393659 49.4020404114 123% => OK
Chars per sentence: 126.210526316 106.682146367 118% => OK
Words per sentence: 23.2105263158 20.7667163134 112% => OK
Discourse Markers: 9.05263157895 7.06120827912 128% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 7.0 3.9879759519 176% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.174358541726 0.244688304435 71% => OK
Sentence topic coherence: 0.0482299727503 0.084324248473 57% => OK
Sentence topic coherence SD: 0.0576039122865 0.0667982634062 86% => OK
Paragraph topic coherence: 0.126062024374 0.151304729494 83% => OK
Paragraph topic coherence SD: 0.05056143335 0.056905535591 89% => OK
Essay readability:
automated_readability_index: 15.8 13.0946893788 121% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 14.57 12.4159519038 117% => OK
dale_chall_readability_score: 9.61 8.58950901804 112% => OK
difficult_words: 135.0 78.4519038076 172% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.