Many companies use advertising to increase sales. What are the main reasons that make advertisement effective? Is it good or bad thing for the society?
It is common that advertisements are used by companies in order to increase sales. There are few causes why advertising is so productive. In my opinion, it is as beneficial as harmful for the society.
The main reason advertisements are successful is that they are targeting specific group of people who will be probably interested in it. For instance, different sports clothes, diet supplements, sport's gear are promoted in such way that your training processes won’t be looking as much joyful as it could be with a product which an advertisement suggest. In addition, advertising is informing us about products and services about which people would not be aware if advertisements were not present.
Those who believes that advertising is harmful, have many justifiable concerns such as is pervasive and invasive. It is everywhere and bombarding us with unnecessary messages any other minute. In addition, advertisements encourage us to make compulsive purchases of things that people not really need. For example, our society does not need any kind of junk food but adds push it persistently. In contradiction, any service or product, which people actually need, does not require any advertising. Thus, we would rarely see advertisements of such products as vegetables, meet, gasoline or utilities.
However, advertising can be extremely beneficial for the society. Advertising is an incredibly effective and powerful way to spread the word about important issues and products, such as AIDS awareness, diabetes monitors, tobacco and alcohol risks, and other health-related concerns. If it were not for mass-market multi-media campaigns informing us about public health and safety concerns, the world would be a much more dangerous place.
In conclusion, it is worth noting that advertising has both positive and negative aspects to it. On balance however, I think that the advantages of it outweigh the disadvantages.
Grammar and spelling errors:
Line 7, column 439, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d would be a much more dangerous place. In conclusion, it is worth noting that a...
^^^^^^^^
Transition Words or Phrases used:
actually, but, however, if, look, really, so, thus, for example, for instance, i think, in addition, in conclusion, kind of, such as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 13.1623246493 175% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 25.0 41.998997996 60% => More preposition wanted.
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1639.0 1615.20841683 101% => OK
No of words: 300.0 315.596192385 95% => OK
Chars per words: 5.46333333333 5.12529762239 107% => OK
Fourth root words length: 4.16179145029 4.20363070211 99% => OK
Word Length SD: 3.22603816193 2.80592935109 115% => OK
Unique words: 179.0 176.041082164 102% => OK
Unique words percentage: 0.596666666667 0.561755894193 106% => OK
syllable_count: 515.7 506.74238477 102% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.3795686917 49.4020404114 96% => OK
Chars per sentence: 96.4117647059 106.682146367 90% => OK
Words per sentence: 17.6470588235 20.7667163134 85% => OK
Discourse Markers: 8.64705882353 7.06120827912 122% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.291375999429 0.244688304435 119% => OK
Sentence topic coherence: 0.0934325731362 0.084324248473 111% => OK
Sentence topic coherence SD: 0.0840827671188 0.0667982634062 126% => OK
Paragraph topic coherence: 0.154816232459 0.151304729494 102% => OK
Paragraph topic coherence SD: 0.0763250600052 0.056905535591 134% => OK
Essay readability:
automated_readability_index: 13.1 13.0946893788 100% => OK
flesch_reading_ease: 45.76 50.2224549098 91% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 14.09 12.4159519038 113% => OK
dale_chall_readability_score: 8.9 8.58950901804 104% => OK
difficult_words: 84.0 78.4519038076 107% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.