Living in the age of information, we encounter all sorts of advertisements each time we watch TV, browse online or wait for buses. In my opinion, advertisements nowadays have been overused and encourage us to buy things that we really do not need. As a previous designer in marketing, I understand that for any advertisement, the ultimate goal is to sell more products. And so the advertisement business manipulate our needs in three ways:
Firstly, advertisements sell the products to us by exaggerating anxieties. For example, advertisements for slim products sometimes describe slim bodies as the only reason to gain love, esteem and even job promotion, which is not true. But girls who saw these advertisements will feel more anxious than they should be, and thus buy the product to feel relieved.
Secondly, in order to sell more products, the products are unnecessarily divided to various subcategories. This method of selling is most used in beauty products. The advertisement tells you that there should be four steps when you clean your face, and the result is that people have to buy 4 facial products when previously one bottle could be enough.
Thirdly, advertisement agencies are very good at reinventing an existing fact by giving it a new name. The new name implies that it is a new thing to try. In that way, people keep buying things, without awareness, that they may already possess.
Described above are three ways how advertisements get us to buy more than we actually need. By understanding how they work, we could carefully avoid been manipulated. After all, happiness is not defined by advertisements, nor by how many things we possess. I hope we could all focus on our real needs and live a simpler but happier life.
Transition Words or Phrases used:
actually, but, first, firstly, if, may, really, second, secondly, so, third, thirdly, thus, after all, for example, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 30.0 41.998997996 71% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1460.0 1615.20841683 90% => OK
No of words: 293.0 315.596192385 93% => More content wanted.
Chars per words: 4.98293515358 5.12529762239 97% => OK
Fourth root words length: 4.13729897018 4.20363070211 98% => OK
Word Length SD: 3.05104182987 2.80592935109 109% => OK
Unique words: 181.0 176.041082164 103% => OK
Unique words percentage: 0.617747440273 0.561755894193 110% => OK
syllable_count: 446.4 506.74238477 88% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 5.0 0.809619238477 618% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 36.0008680451 49.4020404114 73% => OK
Chars per sentence: 91.25 106.682146367 86% => OK
Words per sentence: 18.3125 20.7667163134 88% => OK
Discourse Markers: 8.0625 7.06120827912 114% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.165102337059 0.244688304435 67% => OK
Sentence topic coherence: 0.054398522276 0.084324248473 65% => OK
Sentence topic coherence SD: 0.0367952674772 0.0667982634062 55% => OK
Paragraph topic coherence: 0.0862233506168 0.151304729494 57% => OK
Paragraph topic coherence SD: 0.0385086361586 0.056905535591 68% => OK
Essay readability:
automated_readability_index: 11.2 13.0946893788 86% => Automated_readability_index is low.
flesch_reading_ease: 61.67 50.2224549098 123% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 9.1 11.3001002004 81% => OK
coleman_liau_index: 11.6 12.4159519038 93% => OK
dale_chall_readability_score: 7.71 8.58950901804 90% => OK
difficult_words: 59.0 78.4519038076 75% => More difficult words wanted.
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.