Advertising has been playing a major in our society for many decades. In countries which base their economy on capitalism, advertising has become the fuel that pushes consumption and allows the engines to run at full speed. It is no surprise therefore that sometimes advertisment experts bet on an alluring campaing to wake the interest of the public and, coinsequently, to gain new customers.
The opinion is divided when it comes to weighing up the opportunity of provocative adverts: some affirm that in a civilized society there is no place for such a provocation, while others tned to have a more flexible attitude toward this type of adds. From my point of view, the first thing to do is to define what provocative actually means. According to the vocabulary something that is provocative, is nothing more that something that acts as a stimulus or an incetement. Following this definition, the word in itself does not contain a negative meaning, so that using a provocative ad can be completely rightfu given that the priority of advertising is to publicy a product to sell it to the largest numer of customers.
In addtion to this consideration, we should also notice that there is hard work behind an apparently simple ad. To reach its goal an ad should be concise, tailored to the need of the customers or be able to create needs, a goal that by the way is not that easy to accomplish. In order to strike the attention of potential customers, publicists turn to unconventional strategies. For example, in 2018 Nike launhed a campaign featuring the american quarterback Colin Kaepernick who at the time was known for protesting over the American national anthem during football games, by refusing to stand up for the anthem in remonstration over the treatment of ethnic minorities. The ad was plastered on bllboards all over America with the tag line “Believe in something. Even if it means sacrificing everything".
Many viewers became angry at him, considering his act as anti american and consequently regarded Nike as anti patriotic as well. Although this sparked a lot of controversies in the Internet the company reportedly made over 6 billion dollars in sales.
To summarize, aüprovocative advertising plays a crucial role in fueling the way people make their decisions and when it comes to boosting the sales of a product a provocative ad can turn out to be a succesful strategy to adopt.
Grammar and spelling errors:
Line 1, column 179, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... become the fuel that pushes consumption and allows the engines to run at full sp...
^^
Line 4, column 741, Rule ID: EN_UNPAIRED_BRACKETS
Message: Unpaired symbol: '”' seems to be missing
...ards all over America with the tag line “Believe in something. Even if it means s...
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Line 5, column 130, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Although” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...egarded Nike as anti patriotic as well. Although this sparked a lot of controversies in ...
^^^^^^^^
Transition Words or Phrases used:
actually, also, apparently, consequently, first, if, so, therefore, well, while, for example, by the way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 15.0 7.30460921844 205% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 67.0 41.998997996 160% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 2014.0 1615.20841683 125% => OK
No of words: 405.0 315.596192385 128% => OK
Chars per words: 4.97283950617 5.12529762239 97% => OK
Fourth root words length: 4.48604634366 4.20363070211 107% => OK
Word Length SD: 3.09595957765 2.80592935109 110% => OK
Unique words: 240.0 176.041082164 136% => OK
Unique words percentage: 0.592592592593 0.561755894193 105% => OK
syllable_count: 652.5 506.74238477 129% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 11.0 4.76152304609 231% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 25.0 20.2975951904 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 68.8520833018 49.4020404114 139% => OK
Chars per sentence: 125.875 106.682146367 118% => OK
Words per sentence: 25.3125 20.7667163134 122% => OK
Discourse Markers: 6.5 7.06120827912 92% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.14344499366 0.244688304435 59% => OK
Sentence topic coherence: 0.0367094170443 0.084324248473 44% => OK
Sentence topic coherence SD: 0.0725022311699 0.0667982634062 109% => OK
Paragraph topic coherence: 0.071581901391 0.151304729494 47% => OK
Paragraph topic coherence SD: 0.0810026292199 0.056905535591 142% => OK
Essay readability:
automated_readability_index: 14.6 13.0946893788 111% => OK
flesch_reading_ease: 46.1 50.2224549098 92% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.0 11.3001002004 115% => OK
coleman_liau_index: 11.84 12.4159519038 95% => OK
dale_chall_readability_score: 9.28 8.58950901804 108% => OK
difficult_words: 113.0 78.4519038076 144% => OK
linsear_write_formula: 15.5 9.78957915832 158% => OK
gunning_fog: 12.0 10.1190380762 119% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.