Some people think that advertising on TV is useless and others disagree.
Discuss both views and give your own opinion.
The advertising is an essential part of all businesses even these had been established a century ago. A marketing campaign usually comprises a radio, television, or any other print and electronic mean. Many people consider these commercials on electronic media as an absolute requirement while a few people deem it unnecessary. In this essay, I will discuss both the views and will present my support for the former view.
The opposers of the tv adverts might argue that the number of TV watchers is reduced as compared to the earlier period. That is why the intended message of these ads would not reach to its targeted audience. Furthermore, the living style of many city dwellers has become so chaotic that they hardly get any time to watch the TV during their weekdays. As a result, the exorbitantly paid commercials bear no fruit. The other reason for the failure of these promotions could be the young generation, who are obsessed with the internet and spend most of their time surfing it.
Contrary to the aforementioned causes of ineffective marketing mode, the television is still a popular choice for entertainment among the vast majority of the people. Despite the fact that the recorded programs are available which can be retrieved at a convenient time, most of the household still prefer to witness live news, programs, sports competition, and various shows. This is because the media houses charge a fortune for a prime time slot. Now it can be easily established the viewership of a particular news program, drama serial, and live concerts which provides an opportunity for the businesses to instill their message into the planned segment of society. Additionally, it is hard to find a house without the facility of tv nowadays, and the potential target for campaigns is increasing.
As a conclusion, I firmly believe that TV commercials are still an effective way of advertising even though we find repeated ads grossly inconvenient, sometimes. These advertisements help businesses in forming or changing domestic patterns and resultantly translates into more business.
Transition Words or Phrases used:
furthermore, so, still, well, while, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 32.0 41.998997996 76% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1758.0 1615.20841683 109% => OK
No of words: 340.0 315.596192385 108% => OK
Chars per words: 5.17058823529 5.12529762239 101% => OK
Fourth root words length: 4.29407602571 4.20363070211 102% => OK
Word Length SD: 2.9745518112 2.80592935109 106% => OK
Unique words: 209.0 176.041082164 119% => OK
Unique words percentage: 0.614705882353 0.561755894193 109% => OK
syllable_count: 551.7 506.74238477 109% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 7.0 2.52805611222 277% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 43.8356304848 49.4020404114 89% => OK
Chars per sentence: 109.875 106.682146367 103% => OK
Words per sentence: 21.25 20.7667163134 102% => OK
Discourse Markers: 3.0 7.06120827912 42% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 4.0 8.67935871743 46% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 3.9879759519 176% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.118127260644 0.244688304435 48% => OK
Sentence topic coherence: 0.0356702620433 0.084324248473 42% => OK
Sentence topic coherence SD: 0.0384641064166 0.0667982634062 58% => OK
Paragraph topic coherence: 0.0748150475983 0.151304729494 49% => OK
Paragraph topic coherence SD: 0.0505971807675 0.056905535591 89% => OK
Essay readability:
automated_readability_index: 13.5 13.0946893788 103% => OK
flesch_reading_ease: 50.16 50.2224549098 100% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 12.71 12.4159519038 102% => OK
dale_chall_readability_score: 9.51 8.58950901804 111% => OK
difficult_words: 104.0 78.4519038076 133% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.