Successful companies use advertising to make more sales. What can make an advertising very effective? Do you think this is a bad thing or a good thing for the society?
Undoubtedly, advertisements are the effective medium to spur the revenues of most well performing companies. This essay will analyse how an effective advert can be produced and will discuss the merits of such techniques on public at large.
Firstly, any product or service advertisement should convey the right message to prospective consumers in the simplest form. It means highlighting the business short term or long term goals. Furthermore, effective platform should be researched thoroughly to reach the target audience. A recent example of the brand Bisleri, the company is clearly focusing on raising the awareness of their brand to similar looking and sounding counterfeit inferior brands, as they are giving tough competition to them.
Secondly, in my view, it is in best interest of the public at large, as they get to know about product and service in a better way which in turn helps them to make an informed choice. However, it can lead to a negative impact, if the marketing agencies enter personal space of consumers. To cite an example, location services in any smartphone can enhance the reach to correctly match service provider to a consumer in that respective city. Though, strong data breach policies should be in effect to stop companies to sell personal data to telemarketers.
To conclude, highlighting the effective message with great strategy holds the key to a successful advertisement campaign, provided it is portrayed in an ethical manner.
Grammar and spelling errors:
Line 3, column 29, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'in the best'.
Suggestion: in the best
...n to them. Secondly, in my view, it is in best interest of the public at large, as the...
^^^^^^^
Line 3, column 441, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Though” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... to a consumer in that respective city. Though, strong data breach policies should be ...
^^^^^^
Line 4, column 148, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in an ethical manner" with adverb for "ethical"; eg, "in a hasty manner" with "hastily".
...ment campaign, provided it is portrayed in an ethical manner.
^^^^^^^^^^^^^^^^^^^^
Line 4, column 170, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d it is portrayed in an ethical manner.
^^^
Transition Words or Phrases used:
first, firstly, furthermore, however, if, look, second, secondly, so, well, in my view
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 2.0 7.30460921844 27% => More relative clauses wanted.
Pronoun: 12.0 24.0651302605 50% => OK
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1239.0 1615.20841683 77% => OK
No of words: 236.0 315.596192385 75% => More content wanted.
Chars per words: 5.25 5.12529762239 102% => OK
Fourth root words length: 3.91947592106 4.20363070211 93% => OK
Word Length SD: 2.96874881878 2.80592935109 106% => OK
Unique words: 151.0 176.041082164 86% => More unique words wanted.
Unique words percentage: 0.639830508475 0.561755894193 114% => OK
syllable_count: 382.5 506.74238477 75% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 41.970276771 49.4020404114 85% => OK
Chars per sentence: 112.636363636 106.682146367 106% => OK
Words per sentence: 21.4545454545 20.7667163134 103% => OK
Discourse Markers: 7.81818181818 7.06120827912 111% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.164455571983 0.244688304435 67% => OK
Sentence topic coherence: 0.0542079743015 0.084324248473 64% => OK
Sentence topic coherence SD: 0.0353154206009 0.0667982634062 53% => OK
Paragraph topic coherence: 0.0997017137444 0.151304729494 66% => OK
Paragraph topic coherence SD: 0.0315371665381 0.056905535591 55% => OK
Essay readability:
automated_readability_index: 14.0 13.0946893788 107% => OK
flesch_reading_ease: 50.16 50.2224549098 100% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 13.17 12.4159519038 106% => OK
dale_chall_readability_score: 9.56 8.58950901804 111% => OK
difficult_words: 73.0 78.4519038076 93% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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More content wanted.
Minimum 250 words wanted.
Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.