67 In order for a business to succeed it must put more money in advertising

Essay topics:

67. In order for a business to succeed, it must put more money in advertising.

It is a truth universally acknowledeged that advertisement play a more and more role in mordern bussiness. When you are using your Facebook, Youtube, TikTok or Wechat, you can more or less see it. It seems like more money you spend on, the more revenue your company will get. However, I believe not. there are more important things than advertising.

The first aspect should be given attetion is customer experience. When we listening music at Spotify or QQMusic, this is a good case in point: We can feel the music that the APP recommend for us are something make us comfortable. If I like rock and roll, it will recommend me to listen to Beatles, if i like beatles, it will further introduce some artist similar to beatles, sushc as The Velvet Underground. These are the music that is relevant to me, and also makes me unexpected, which make me enjoy the music in the APP everyday.
Also, in this world, there are many other domain's recommendation system has these two properties, which is relevance and serenpendity, to make APP user's experience better and better, then they can live longer, for example: Youtube, Facebook, Wechat ,etc.

The second aspect that the company should invest is the inovation . Alibaba's Damo Academy is a good example to illustrate that. In 2015, they begin to build this department, for now, this department have achieved many successful innovation techology, such as "Brain of City", which can make the whole city's traffic optimized, making every one in the city choose the best path to their destination to avoid the traffic jam. This project make the Alibaba more potential, and so their stock price rise, so they achieve some kind of success.
Also there is another example to illustrate this opinion, which is QQmusic's "Listen to the song and recognize the music". This innovation has used many inovation techology to achieve the State Of The Art performance . First they should recognize the audio signal, parse the signal, and using the trained machine learning model to predict which song is most likely to be. This inovation has solved a lot of problems of custormer.

Admittely, advertisements are indeed of great importance to a bussiness success. But the statement that we should put more money on this may harm the other aspects which are more important to a company's success, such as cutomer experience and innovation.

In conlusion, these are always something more vital than advertisements.

Votes
Average: 7.6 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 4, column 304, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...pany will get. However, I believe not. there are more important things than advertis...
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Line 6, column 113, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e listening music at Spotify or QQMusic, this is a good case in point: We can fe...
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Line 6, column 144, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... QQMusic, this is a good case in point: We can feel the music that the APP recom...
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Line 6, column 304, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
...l recommend me to listen to Beatles, if i like beatles, it will further introduce...
^
Line 6, column 526, Rule ID: EVERYDAY_EVERY_DAY[3]
Message: 'Everyday' is an adjective. Did you mean 'every day'?
Suggestion: every day
...hich make me enjoy the music in the APP everyday. Also, in this world, there are many o...
^^^^^^^^
Line 7, column 43, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'domains'' or 'domain's'?
Suggestion: domains'; domain's
...so, in this world, there are many other domains recommendation system has these two pro...
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Line 7, column 249, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
..., for example: Youtube, Facebook, Wechat ,etc. The second aspect that the compa...
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Line 9, column 66, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...e company should invest is the inovation . Alibabas Damo Academy is a good example...
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Line 9, column 446, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
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...n to avoid the traffic jam. This project make the Alibaba more potential, and so ...
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Line 9, column 448, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'makes'.
Suggestion: makes
...to avoid the traffic jam. This project make the Alibaba more potential, and so thei...
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Line 10, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... so they achieve some kind of success. Also there is another example to illustrate ...
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Line 10, column 184, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
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...ion has used many inovation techology to achieve the State Of The Art performance...
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Line 10, column 198, Rule ID: STATE_OF_THE_ART[1]
Message: Did you mean 'state-of-the-art'?
Suggestion: State-of-the-art
...any inovation techology to achieve the State Of The Art performance . First they should recogni...
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Line 10, column 226, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...achieve the State Of The Art performance . First they should recognize the audio s...
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Line 10, column 332, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to model'
Suggestion: to model
... and using the trained machine learning model to predict which song is most likely t...
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Line 10, column 340, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng the trained machine learning model to predict which song is most likely to be....
^^

Transition Words or Phrases used:
also, but, first, however, if, may, second, so, then, for example, kind of, such as, more or less

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 20.0 15.1003584229 132% => OK
Auxiliary verbs: 12.0 9.8082437276 122% => OK
Conjunction : 13.0 13.8261648746 94% => OK
Relative clauses : 14.0 11.0286738351 127% => OK
Pronoun: 46.0 43.0788530466 107% => OK
Preposition: 35.0 52.1666666667 67% => OK
Nominalization: 19.0 8.0752688172 235% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 2071.0 1977.66487455 105% => OK
No of words: 408.0 407.700716846 100% => OK
Chars per words: 5.07598039216 4.8611393121 104% => OK
Fourth root words length: 4.49433085973 4.48103885553 100% => OK
Word Length SD: 2.80890590965 2.67179642975 105% => OK
Unique words: 220.0 212.727598566 103% => OK
Unique words percentage: 0.539215686275 0.524837075471 103% => OK
syllable_count: 661.5 618.680645161 107% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 9.59856630824 146% => OK
Article: 3.0 3.08781362007 97% => OK
Subordination: 4.0 3.51792114695 114% => OK
Conjunction: 4.0 1.86738351254 214% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.94265232975 81% => OK

Performance on sentences:
How many sentences: 21.0 20.6003584229 102% => OK
Sentence length: 19.0 20.1344086022 94% => OK
Sentence length SD: 67.6802539892 48.9658058833 138% => OK
Chars per sentence: 98.619047619 100.406767564 98% => OK
Words per sentence: 19.4285714286 20.6045352989 94% => OK
Discourse Markers: 4.61904761905 5.45110844103 85% => OK
Paragraphs: 7.0 4.53405017921 154% => Less paragraphs wanted.
Language errors: 16.0 5.5376344086 289% => Less language errors wanted.
Sentences with positive sentiment : 14.0 11.8709677419 118% => OK
Sentences with negative sentiment : 1.0 3.85842293907 26% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.88709677419 123% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.121755916336 0.236089414692 52% => OK
Sentence topic coherence: 0.0394903284947 0.076458572812 52% => OK
Sentence topic coherence SD: 0.053006008972 0.0737576698707 72% => OK
Paragraph topic coherence: 0.067822024811 0.150856017488 45% => OK
Paragraph topic coherence SD: 0.066070707637 0.0645574589148 102% => OK

Essay readability:
automated_readability_index: 12.2 11.7677419355 104% => OK
flesch_reading_ease: 52.19 58.1214874552 90% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 10.7 10.1575268817 105% => OK
coleman_liau_index: 12.18 10.9000537634 112% => OK
dale_chall_readability_score: 8.45 8.01818996416 105% => OK
difficult_words: 100.0 86.8835125448 115% => OK
linsear_write_formula: 7.0 10.002688172 70% => OK
gunning_fog: 9.6 10.0537634409 95% => OK
text_standard: 10.0 10.247311828 98% => OK
What are above readability scores?

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Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.