In recent decades, international trades and improving living standards have largely contributed to the large scale of purchase of products. The reason behind this commercial behaviors either comes from individual’s needs for them or from envy of those who have already possessed them. From my perspective, the essential motive behind the scene would be for individual purposes.
Admittedly, people would sometimes buy the products because friends or classmates have them. it is not rare to see that after a high school studens has bought a newly-released iPad and bring it to the class, other friends would be at first gathering around him to witness how the product runs and then beg their parents to buy the one for them. For them, buying the newest generation iPad might bring them attention from others, which has nothing to do with the functionality of product. However, on balance, this only happens for within a small number of people, especially young students and women. For other consumers, they would be wise in choosing what they want. In this regard, more people are buying products out of their needs.
To begin with, for college students, they are inclined to buy what they really want. In other words, due to limited living expenses monthly, most of them could not buy whatever they want. According to the recent survey conducted on Sina Weibo, after polling 500 students in universities from Beijing, most of them claim that each month they have to manage their living expenses within 1500 yuan. Not only does this sum of money have to cover meal bills, clothing and fees for textbooks, but it also have to deal with emergencies. Under this circumstance, normally they have to make a plan for money use, and try to avoid buying things with little practical use. This explains why college students in Beijing rarely buy the newest generation of iPhone or pay for monthly travel, and they have to put the money either on textbooks or living necessities.
In addition, male adults are another group of consumers who make purchase based on real needs. For example, for those who decide to buy a car, the motive is mostly because the car could help family member to tackle emergencies or drive them to the suburb for a relaxing weekend. Also, for those who decide to equip with a new Macbook, the motive might have something to do with work requirement, which asks them to process the data faster and more accurately. Moreover, for those who deicide to spend money on applying for MBA in business school, the motive might be related to career development. A wider caree insight cultivated from MBA would give them a broader window of success in the work. Seeing from this, it is the utilitarian purpose that makes male adults buy real products.
To sum up, although it is normal to see some customers making impulsive purchase since, most of the rational customers would buy products out of their needs.
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Grammar and spelling errors:
Line 3, column 94, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ecause friends or classmates have them. it is not rare to see that after a high sc...
^^
Line 3, column 539, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...n balance, this only happens for within a small number of people, especially young students and w...
^^^^^^^^^^^^^^^^^
Line 5, column 500, Rule ID: IT_VBZ[1]
Message: Did you mean 'has'?
Suggestion: has
...ing and fees for textbooks, but it also have to deal with emergencies. Under this ci...
^^^^
Line 7, column 481, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a deicide'.
Suggestion: who is a deicide
...nd more accurately. Moreover, for those who deicide to spend money on applying for MBA in b...
^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, moreover, really, so, then, for example, in addition, in other words, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 15.1003584229 73% => OK
Auxiliary verbs: 11.0 9.8082437276 112% => OK
Conjunction : 14.0 13.8261648746 101% => OK
Relative clauses : 10.0 11.0286738351 91% => OK
Pronoun: 44.0 43.0788530466 102% => OK
Preposition: 78.0 52.1666666667 150% => OK
Nominalization: 8.0 8.0752688172 99% => OK
Performance on vocabulary words:
No of characters: 2437.0 1977.66487455 123% => OK
No of words: 496.0 407.700716846 122% => OK
Chars per words: 4.91330645161 4.8611393121 101% => OK
Fourth root words length: 4.71922212354 4.48103885553 105% => OK
Word Length SD: 2.54396100807 2.67179642975 95% => OK
Unique words: 256.0 212.727598566 120% => OK
Unique words percentage: 0.516129032258 0.524837075471 98% => OK
syllable_count: 736.2 618.680645161 119% => OK
avg_syllables_per_word: 1.5 1.51630824373 99% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.59856630824 63% => OK
Article: 6.0 3.08781362007 194% => OK
Subordination: 2.0 3.51792114695 57% => OK
Conjunction: 3.0 1.86738351254 161% => OK
Preposition: 11.0 4.94265232975 223% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 22.0 20.6003584229 107% => OK
Sentence length: 22.0 20.1344086022 109% => OK
Sentence length SD: 47.0634572494 48.9658058833 96% => OK
Chars per sentence: 110.772727273 100.406767564 110% => OK
Words per sentence: 22.5454545455 20.6045352989 109% => OK
Discourse Markers: 5.5 5.45110844103 101% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 4.0 5.5376344086 72% => OK
Sentences with positive sentiment : 8.0 11.8709677419 67% => OK
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 10.0 4.88709677419 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.256576131607 0.236089414692 109% => OK
Sentence topic coherence: 0.0869552155844 0.076458572812 114% => OK
Sentence topic coherence SD: 0.0842584074646 0.0737576698707 114% => OK
Paragraph topic coherence: 0.141353659321 0.150856017488 94% => OK
Paragraph topic coherence SD: 0.0819311045113 0.0645574589148 127% => OK
Essay readability:
automated_readability_index: 13.0 11.7677419355 110% => OK
flesch_reading_ease: 57.61 58.1214874552 99% => OK
smog_index: 3.1 6.10430107527 51% => Smog_index is low.
flesch_kincaid_grade: 10.7 10.1575268817 105% => OK
coleman_liau_index: 11.49 10.9000537634 105% => OK
dale_chall_readability_score: 8.39 8.01818996416 105% => OK
difficult_words: 115.0 86.8835125448 132% => OK
linsear_write_formula: 11.5 10.002688172 115% => OK
gunning_fog: 10.8 10.0537634409 107% => OK
text_standard: 11.0 10.247311828 107% => OK
What are above readability scores?
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Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.