Do you agree or disagree with the following statement?
To be successful, a business must put more money into advertising.
The final aim for a business is being successful. Competition pressure is increasingly growing with the development of economy, so it requires company to make suitable tactics. Someone suggests that a business must put more money into advertising, but I do not agree with it.
Admittedly, advertising plays an important role in achieving successful goal for a business. An advertising especially made for product can introduce the functions and features better so that more consumers will be interested in it and they are more likely to purchase. If a food advertising looks tasty, people are more willing to buy it for try. On the contrary, if this company do not pay attention to producing an attractive advertising, people even have no idea about this kind of food, not to mention decide to pay for it. Products will successfully be popular and make deep impression on consumers through this approach. It proves that advertising truly come in handy and it is necessary for a business to put money into producing advertising.
However, the strategy is different according to varieties of business, so in some cases, company pays more money into other factors instead of advertising. Technology company is supposed to focus on developing high-tech, such as producing more effective and designing easier to utilize. For example, iPhone, which is almost the biggest company among the smartphone market. I have used it for several years and not on account of its advertising. To be honest, I am sure iPhone did not pay much on it since its advertising is relatively ordinary. But all the surrounding friends prefer to use it rather than other corporation. The key reason is highly developed technology. iPhone has an extremely high speed in updating and a growing number of functions have been improved. Consumers tend to buy convenience goods and iPhone realizes this demand and efforts to pay more money on researching the technology than advertising. There is no doubt that iPhone company will be more successful in the future.
Furthermore, at the age of Internet, online shop is becoming numerous. For this kind of business, comparing with advertising, the quality of products is more of importance. To be more specific, consumers are hard to figure out which one is the best by advertising because they are similar with the same picture and slogan. Thus, the decision factor and root cause of being successful in different extent is quality. When people go online shopping, the first thing they will concentrate on is evaluation about this product, which directly means whether the quality is good or not. No matter how beautiful the dress is, if the workmanship is rough or uncomfortable to wear, people still do not pay for it and the business cannot be successful.
Company should not put the cart before the horse. In order to achieve success, paying more money on improving the quality of product is a smarter choice.
To put is in a nut shell, although advertising is crucial and can encourage people to purchase, there are still some factors more important such as developing technology and improving quality. There is no need for a business to put much more money into advertising strives for success.
Grammar and spelling errors:
Line 5, column 673, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: IPhone
... reason is highly developed technology. iPhone has an extremely high speed in updating...
^^^^^^
Transition Words or Phrases used:
but, first, furthermore, however, if, look, so, still, thus, for example, kind of, no doubt, such as, in some cases, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 15.1003584229 232% => Less to be verbs wanted.
Auxiliary verbs: 10.0 9.8082437276 102% => OK
Conjunction : 18.0 13.8261648746 130% => OK
Relative clauses : 8.0 11.0286738351 73% => More relative clauses wanted.
Pronoun: 29.0 43.0788530466 67% => OK
Preposition: 66.0 52.1666666667 127% => OK
Nominalization: 8.0 8.0752688172 99% => OK
Performance on vocabulary words:
No of characters: 2696.0 1977.66487455 136% => OK
No of words: 533.0 407.700716846 131% => OK
Chars per words: 5.05816135084 4.8611393121 104% => OK
Fourth root words length: 4.80487177365 4.48103885553 107% => OK
Word Length SD: 2.90072546503 2.67179642975 109% => OK
Unique words: 256.0 212.727598566 120% => OK
Unique words percentage: 0.480300187617 0.524837075471 92% => More unique words wanted or less content wanted.
syllable_count: 871.2 618.680645161 141% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 9.59856630824 31% => OK
Article: 7.0 3.08781362007 227% => Less articles wanted as sentence beginning.
Subordination: 5.0 3.51792114695 142% => OK
Conjunction: 2.0 1.86738351254 107% => OK
Preposition: 6.0 4.94265232975 121% => OK
Performance on sentences:
How many sentences: 29.0 20.6003584229 141% => OK
Sentence length: 18.0 20.1344086022 89% => OK
Sentence length SD: 40.4093501147 48.9658058833 83% => OK
Chars per sentence: 92.9655172414 100.406767564 93% => OK
Words per sentence: 18.3793103448 20.6045352989 89% => OK
Discourse Markers: 4.55172413793 5.45110844103 84% => OK
Paragraphs: 6.0 4.53405017921 132% => Less paragraphs wanted.
Language errors: 1.0 5.5376344086 18% => OK
Sentences with positive sentiment : 18.0 11.8709677419 152% => OK
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 7.0 4.88709677419 143% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.311632210726 0.236089414692 132% => OK
Sentence topic coherence: 0.0898292309933 0.076458572812 117% => OK
Sentence topic coherence SD: 0.0964476116618 0.0737576698707 131% => OK
Paragraph topic coherence: 0.200183500372 0.150856017488 133% => OK
Paragraph topic coherence SD: 0.0773690587249 0.0645574589148 120% => OK
Essay readability:
automated_readability_index: 11.6 11.7677419355 99% => OK
flesch_reading_ease: 53.21 58.1214874552 92% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 10.3 10.1575268817 101% => OK
coleman_liau_index: 12.07 10.9000537634 111% => OK
dale_chall_readability_score: 8.0 8.01818996416 100% => OK
difficult_words: 117.0 86.8835125448 135% => OK
linsear_write_formula: 9.0 10.002688172 90% => OK
gunning_fog: 9.2 10.0537634409 92% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
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Rates: 70.0 out of 100
Scores by essay e-grader: 21.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.