TPO 17-2
It goes without saying that in such a sophisticated world where people are putting all their efforts to have more benefits, advertisement will be a rational task. No one can deny the effects of advertisement in people’s lives. One of the most contentious issues having been brought up recently is whether most advertisement are real or deceive people. Some people strongly hold the view that they are trustworthy. However, the majority of people contradict this idea and look at this concept through a different lens. As a matter of fact, I subscribe to the view of those people since I contend that the basic principle of advertisement is to make product look better than what they are. In the subsequent paragraphs, I will delve into some conspicuous outlooks to elaborate on my perspective.
The first exquisite point to be mentioned is that advertisement companies always exaggerate about what really their products are. No one can cast the shadow on the fact that these companies take advantage of unawareness of people in order to sell more and make more money. To illustrate, take for example a company which sells plastic toys. In order to expand their sell, they use some statements and advertisement to show how the products use and how they can amuse children properly without any problem. But son after using toys, they will be destroyed or collapsed. There has been a great deal of research into the potential benefits of advertisement showing that this advertisement has deceived people in numerous ways. Most of the scientists through the world contend that the reason to believe this advertisement is that they show people’s expectations. So the organized an experiment to estimate the effect of advertisement on their choices. The results were surprising: over 90 percent of people prefer to buy the products that are appealing for them and they then regret from what they have bought.
Another subtle point which deserves some words here is that competition between companies leads them to exaggerate for their products to have more customers. For instance, a computer company shows its products quality very high, while another company shows the real application and quality. The second company eventually fails to receive more customers although its products are more qualified. A noteworthy refreshingly intelligent statistics conducted by some economical scientists revealed in our country, indicates that competition between companies are the most profound factor to draw attention to their products. The more competition, the more efforts for advertisement.
To put it briefly, contemplating all factors and reasons, one soon realizes that advertisement makes products more than their real state. Consequently, I recommend that people should not trust on advertisement.
Transition Words or Phrases used:
briefly, but, consequently, first, however, if, look, really, second, so, then, while, for example, for instance, as a matter of fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 15.1003584229 126% => OK
Auxiliary verbs: 7.0 9.8082437276 71% => OK
Conjunction : 10.0 13.8261648746 72% => OK
Relative clauses : 16.0 11.0286738351 145% => OK
Pronoun: 46.0 43.0788530466 107% => OK
Preposition: 58.0 52.1666666667 111% => OK
Nominalization: 20.0 8.0752688172 248% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2371.0 1977.66487455 120% => OK
No of words: 444.0 407.700716846 109% => OK
Chars per words: 5.34009009009 4.8611393121 110% => OK
Fourth root words length: 4.5903493882 4.48103885553 102% => OK
Word Length SD: 3.03238060878 2.67179642975 113% => OK
Unique words: 233.0 212.727598566 110% => OK
Unique words percentage: 0.524774774775 0.524837075471 100% => OK
syllable_count: 730.8 618.680645161 118% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.59856630824 63% => OK
Article: 8.0 3.08781362007 259% => Less articles wanted as sentence beginning.
Subordination: 2.0 3.51792114695 57% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 23.0 20.6003584229 112% => OK
Sentence length: 19.0 20.1344086022 94% => OK
Sentence length SD: 43.1095233317 48.9658058833 88% => OK
Chars per sentence: 103.086956522 100.406767564 103% => OK
Words per sentence: 19.3043478261 20.6045352989 94% => OK
Discourse Markers: 5.78260869565 5.45110844103 106% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 7.0 11.8709677419 59% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 3.85842293907 259% => Less negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.88709677419 123% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0 0.236089414692 0% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0 0.076458572812 0% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0 0.0737576698707 0% => Sentences are similar to each other.
Paragraph topic coherence: 0.0 0.150856017488 0% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0 0.0645574589148 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.4 11.7677419355 114% => OK
flesch_reading_ease: 52.19 58.1214874552 90% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 10.7 10.1575268817 105% => OK
coleman_liau_index: 13.69 10.9000537634 126% => OK
dale_chall_readability_score: 8.35 8.01818996416 104% => OK
difficult_words: 106.0 86.8835125448 122% => OK
linsear_write_formula: 8.0 10.002688172 80% => OK
gunning_fog: 9.6 10.0537634409 95% => OK
text_standard: 14.0 10.247311828 137% => OK
What are above readability scores?
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Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.
So how to find out those reasons. There is a formula:
reasons == advantages or
reasons == disadvantages
for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.
or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.