When making major purchase (for example, car or laptop), our decisions can be
influenced by different sources of information. Explain how each of the following
sources of information can influence your decision.
(1) Recommendations from friends or colleagues
(2) Information from media (for example, TV, magazines, newspapers)
(3) Recommendations from sales person in the store
Going shopping is sometimes hard to decide since we do not clearly know whether the quality of purchase is good or bad. Especially for major purchase which in high price. So, people tend to get information about the purchase through a bunch of ways before they buy it. From my perspective, I agree with that the best approach is getting recommendation from your friends.
As for listening to recommendations from sale person, there is no doubt that sale person will suggest pay for it because his aim is selling this product. It is impossible to believe that sale person stands on the consumer’s position. As we know, they can acquire profit from major purchase so that they must attempt their best to let you buy it, even this purchase is not enough suitable for you. Besides, when directly facing a person who strongly persuades buying the goods, it is embarrassing to ignore or refuse his recommendation and finally you will pay for it though you may consider that you should not do.
Searching information from media such TV advertising is better than sale person since people can spend much more time thinking about the major purchase without being disturbed. It is more likely to make a correct decision when obtaining useful information through a variety of source. For example, my family bought a new car last year after a long process of thinking. My father searching on the internet every day to compare the car’s speed and sense of comfort. We did not go to the car company for help because we wanted to make right decision by ourselves. We have bought an almost perfect car. In fact, we also missed some details which have a few flaws. Getting information from media means people are not able to experience the major purchase in person, which can cause some blemished we do not realize before buying it.
When it comes to recommendation from friends or someone around, it is relatively the best methods since your friends are willing to offer the objective information and share with their own personally experience. To be more specific, they will care about your need and afford standard than sale person. Friend is the person who gains no profit form major purchase and stands right on your view. Plus, comparing to media process, experience and feeling about the purchase will better convey to consumers when they ask friends for suggestion. If other people bought the major purchase that you want to buy, they will help you to have a grasp of this purchase and you can more easily avoid something did not consider before.
To put it in a nutshell, different sources of information can influence decision differently. I believe the recommendations from friends is the most convincing information.
Transition Words or Phrases used:
also, besides, finally, if, may, so, as for, for example, in fact, no doubt
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 15.1003584229 113% => OK
Auxiliary verbs: 14.0 9.8082437276 143% => OK
Conjunction : 10.0 13.8261648746 72% => OK
Relative clauses : 15.0 11.0286738351 136% => OK
Pronoun: 55.0 43.0788530466 128% => Less pronouns wanted
Preposition: 59.0 52.1666666667 113% => OK
Nominalization: 16.0 8.0752688172 198% => OK
Performance on vocabulary words:
No of characters: 2267.0 1977.66487455 115% => OK
No of words: 463.0 407.700716846 114% => OK
Chars per words: 4.89632829374 4.8611393121 101% => OK
Fourth root words length: 4.63868890866 4.48103885553 104% => OK
Word Length SD: 2.66105087828 2.67179642975 100% => OK
Unique words: 234.0 212.727598566 110% => OK
Unique words percentage: 0.505399568035 0.524837075471 96% => OK
syllable_count: 690.3 618.680645161 112% => OK
avg_syllables_per_word: 1.5 1.51630824373 99% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 9.59856630824 146% => OK
Article: 0.0 3.08781362007 0% => OK
Subordination: 5.0 3.51792114695 142% => OK
Conjunction: 0.0 1.86738351254 0% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 23.0 20.6003584229 112% => OK
Sentence length: 20.0 20.1344086022 99% => OK
Sentence length SD: 48.7584222767 48.9658058833 100% => OK
Chars per sentence: 98.5652173913 100.406767564 98% => OK
Words per sentence: 20.1304347826 20.6045352989 98% => OK
Discourse Markers: 3.26086956522 5.45110844103 60% => More transition words/phrases wanted.
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 13.0 11.8709677419 110% => OK
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 6.0 4.88709677419 123% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.30914634692 0.236089414692 131% => OK
Sentence topic coherence: 0.09341342306 0.076458572812 122% => OK
Sentence topic coherence SD: 0.0828358229192 0.0737576698707 112% => OK
Paragraph topic coherence: 0.205925349836 0.150856017488 137% => OK
Paragraph topic coherence SD: 0.101432319949 0.0645574589148 157% => OK
Essay readability:
automated_readability_index: 11.7 11.7677419355 99% => OK
flesch_reading_ease: 59.64 58.1214874552 103% => OK
smog_index: 3.1 6.10430107527 51% => Smog_index is low.
flesch_kincaid_grade: 9.9 10.1575268817 97% => OK
coleman_liau_index: 11.14 10.9000537634 102% => OK
dale_chall_readability_score: 7.25 8.01818996416 90% => OK
difficult_words: 77.0 86.8835125448 89% => OK
linsear_write_formula: 8.5 10.002688172 85% => OK
gunning_fog: 10.0 10.0537634409 99% => OK
text_standard: 10.0 10.247311828 98% => OK
What are above readability scores?
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Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.