advantages of franchising
In this case of material the text and the lecture offers two opposing view on the possibility of the franchising's success instead of starting your own business. With these in mind, in the contrary the lecture casts doubt on whether these reasons of support that the passage has provided be effective. The lecture refutes all these episodes of argument mentioned in the passage, believing that these specific claims are not as realistic as the passage has argued.
First, the author claims that franchise owners do not have to search for reliable suppliers because the main company has already shouldered this responsibility. In contrary, the speaker counters this opinion stating that there are cheaper products produced by other companies but according to the contracts between franchise buyers and the main companies they can not buy them. As a matter of fact, they have fewer choices in their shopping.
Second, the reading holds the view that the high cost of advertising has been omitted for franchise owner as the mother company itself pays for the expensive and sophisticated advertisements. However, the professor challenges this view by saying that owners have to pay 6 percent of the total income, that is relatively a remarkable number, to the company instead of being advertised by the main company. Actually, she believes that this companies does not advertise the franchise buyers, they are in fact, advertising their own product.
Finally, the author claims that the failure rate of this type if business is very low in compare with a new-established one. Additionally they are more effective for inexperienced business owners. In contrary, the lecturer repudiates this idea by stating that there are more sufficient substitutes that is more beneficial than this type of business. She believes that buying an existing independent business offer more advantages for the owners at the beginning.
Grammar and spelling errors:
Line 13, column 126, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Additionally,
... in compare with a new-established one. Additionally they are more effective for inexperienc...
^^^^^^^^^^^^
Transition Words or Phrases used:
actually, but, finally, first, however, if, second, so, in fact, as a matter of fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.4613686534 105% => OK
Auxiliary verbs: 1.0 5.04856512141 20% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 35.0 22.412803532 156% => Less pronouns wanted
Preposition: 34.0 30.3222958057 112% => OK
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1619.0 1373.03311258 118% => OK
No of words: 305.0 270.72406181 113% => OK
Chars per words: 5.30819672131 5.08290768461 104% => OK
Fourth root words length: 4.17902490978 4.04702891845 103% => OK
Word Length SD: 2.83251744317 2.5805825403 110% => OK
Unique words: 165.0 145.348785872 114% => OK
Unique words percentage: 0.540983606557 0.540411800872 100% => OK
syllable_count: 501.3 419.366225166 120% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 6.0 2.5761589404 233% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 45.0051936516 49.2860985944 91% => OK
Chars per sentence: 124.538461538 110.228320801 113% => OK
Words per sentence: 23.4615384615 21.698381199 108% => OK
Discourse Markers: 6.46153846154 7.06452816374 91% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.141028370715 0.272083759551 52% => OK
Sentence topic coherence: 0.0452236775575 0.0996497079465 45% => OK
Sentence topic coherence SD: 0.0492212449236 0.0662205650399 74% => OK
Paragraph topic coherence: 0.0728977814108 0.162205337803 45% => OK
Paragraph topic coherence SD: 0.0250734032324 0.0443174109184 57% => OK
Essay readability:
automated_readability_index: 15.3 13.3589403974 115% => OK
flesch_reading_ease: 48.13 53.8541721854 89% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 13.81 12.2367328918 113% => OK
dale_chall_readability_score: 8.97 8.42419426049 106% => OK
difficult_words: 81.0 63.6247240618 127% => OK
linsear_write_formula: 13.5 10.7273730684 126% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.