The speaker starts by citing a study that questions the decision of many people to buy a franchise business. While the passage argues that buying a franchise might be a good bargain, the author attacks the passage on the basis of three points.
First of all, the passage states that finding a reliable supply is a big headache for the business owner. Hence buying an existing franchise can mitigate those problems because most franchising companies have a reliable partner. Even though the speaker concedes that they do not have to search for suppliers, she states that it might constrain the business owner. She shares a specific example where even though the price of equivalent raw materials is less, the owners are not allowed to change it.
Second of all, the passage claims that buying a franchise can save some money on advertisement. But the lecturer claims that even though franchise owners spend around 6% in the advertisement, the generally advertise the products they sell but not the actual franchise. Hence she says that such advertisement might not be beneficial for new franchise owners.
Finally, the passage states that a franchise would add more security and more stability. However, the professor claims that it would be more beneficial for new people to buy an existing independent business rather than a franchise. She that buying an independent business will cost twice as less as buying a franchise. Moreover, according to the lecturer, an already successful business would provide better stability in comparison to a franchise.
Grammar and spelling errors:
Line 3, column 107, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... a big headache for the business owner. Hence buying an existing franchise can mitiga...
^^^^^
Line 5, column 270, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...they sell but not the actual franchise. Hence she says that such advertisement might ...
^^^^^
Line 7, column 297, Rule ID: COMP_THAN[1]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...endent business will cost twice as less as buying a franchise. Moreover, according...
^^
Transition Words or Phrases used:
but, finally, first, hence, however, if, moreover, second, so, while, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.4613686534 57% => More to be verbs wanted.
Auxiliary verbs: 9.0 5.04856512141 178% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 21.0 22.412803532 94% => OK
Preposition: 17.0 30.3222958057 56% => More preposition wanted.
Nominalization: 3.0 5.01324503311 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1309.0 1373.03311258 95% => OK
No of words: 253.0 270.72406181 93% => More content wanted.
Chars per words: 5.17391304348 5.08290768461 102% => OK
Fourth root words length: 3.98822939669 4.04702891845 99% => OK
Word Length SD: 2.75045994657 2.5805825403 107% => OK
Unique words: 132.0 145.348785872 91% => More unique words wanted.
Unique words percentage: 0.521739130435 0.540411800872 97% => OK
syllable_count: 400.5 419.366225166 96% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 24.8538925791 49.2860985944 50% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 100.692307692 110.228320801 91% => OK
Words per sentence: 19.4615384615 21.698381199 90% => OK
Discourse Markers: 6.30769230769 7.06452816374 89% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 3.0 4.19205298013 72% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.378659213637 0.272083759551 139% => OK
Sentence topic coherence: 0.15118784147 0.0996497079465 152% => OK
Sentence topic coherence SD: 0.132142729797 0.0662205650399 200% => OK
Paragraph topic coherence: 0.26546353257 0.162205337803 164% => OK
Paragraph topic coherence SD: 0.0805853974916 0.0443174109184 182% => OK
Essay readability:
automated_readability_index: 12.7 13.3589403974 95% => OK
flesch_reading_ease: 52.19 53.8541721854 97% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 10.7 11.0289183223 97% => OK
coleman_liau_index: 12.71 12.2367328918 104% => OK
dale_chall_readability_score: 8.2 8.42419426049 97% => OK
difficult_words: 58.0 63.6247240618 91% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.