eco-certification
The reading and the lecturer are both about the introduction of eco certification in American wood market. The author of the reading feels that there are three possible disadvantages if American companies introduce eco certificate in their products. The lecturer challenges this claim made by the author. He is of the opinion that these explanation are faulty.
To begin with, the author argues that American consumers do not care about the eco-certification label this is because they are exposed to a large number of advertising that include "new" or "improved" in their package. This specific argument is challenged by the lecturer. He claims that even if companies in United Stated use this words, Americans might know how to distinguish and identify products with eco-certification. Additionally, he says that these consumers are developing their eco-mind and valuing certification with international reputation.
Secondly, the writer suggests that wood companies that earned eco-certification had paid to much money for certification agency to analyses their business and this additional price will be transferred to consumers. The lecture, however rebut this by mention that price only influences consumer if the difference between costs of wood products are to high. He also says that if the difference of price is less than 5%, costumers will choose eco-products once they will take into account the preservation and protection of environment .
Finally, the author posits eco-certification would be important if American wood companies negotiated their products abroad but it is not what happening. In contrast, the lecture`s position is that if American companies do not attempt their consumer`s desires, foreign companies will enter in their market and capture them.
Grammar and spelling errors:
Line 1, column 251, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...duce eco certificate in their products. The lecturer challenges this claim made by ...
^^^
Line 1, column 332, Rule ID: THIS_NNS[2]
Message: Did you mean 'this explanation' or 'these explanations'?
Suggestion: this explanation; these explanations
...y the author. He is of the opinion that these explanation are faulty. To begin with, the aut...
^^^^^^^^^^^^^^^^^
Line 5, column 140, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...bel this is because they are exposed to a large number of advertising that include 'new&apos...
^^^^^^^^^^^^^^^^^
Line 9, column 90, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
... that earned eco-certification had paid to much money for certification agency to ...
^^
Line 9, column 348, Rule ID: TO_TOO[1]
Message: Did you mean 'too'?
Suggestion: too
...ence between costs of wood products are to high. He also says that if the differen...
^^
Line 9, column 468, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... will choose eco-products once they will take into account the preservation and p...
^^
Line 9, column 534, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...eservation and protection of environment . Finally, the author posits eco-cer...
^^
Transition Words or Phrases used:
also, but, finally, however, if, second, secondly, so, in contrast, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 34.0 22.412803532 152% => Less pronouns wanted
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 18.0 5.01324503311 359% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1555.0 1373.03311258 113% => OK
No of words: 271.0 270.72406181 100% => OK
Chars per words: 5.73800738007 5.08290768461 113% => OK
Fourth root words length: 4.05734859645 4.04702891845 100% => OK
Word Length SD: 3.4602209937 2.5805825403 134% => OK
Unique words: 153.0 145.348785872 105% => OK
Unique words percentage: 0.564575645756 0.540411800872 104% => OK
syllable_count: 489.6 419.366225166 117% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 56.8587994678 49.2860985944 115% => OK
Chars per sentence: 119.615384615 110.228320801 109% => OK
Words per sentence: 20.8461538462 21.698381199 96% => OK
Discourse Markers: 6.23076923077 7.06452816374 88% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 7.0 4.19205298013 167% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.332158102041 0.272083759551 122% => OK
Sentence topic coherence: 0.138812936088 0.0996497079465 139% => OK
Sentence topic coherence SD: 0.130897475708 0.0662205650399 198% => OK
Paragraph topic coherence: 0.230719576388 0.162205337803 142% => OK
Paragraph topic coherence SD: 0.0625449084376 0.0443174109184 141% => OK
Essay readability:
automated_readability_index: 16.0 13.3589403974 120% => OK
flesch_reading_ease: 34.26 53.8541721854 64% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.5 11.0289183223 122% => OK
coleman_liau_index: 16.01 12.2367328918 131% => OK
dale_chall_readability_score: 8.88 8.42419426049 105% => OK
difficult_words: 73.0 63.6247240618 115% => OK
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 16.0 11.2008830022 143% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.