Undoubtedly ecological issues have always been a controversial topic among people and companies. More specifically the writer puts forth on the idea that it is unlikely that wood companies in the United States will adopt to new, ecologically friendly practices in order to receive eco-certification. However, the lecturer points out that there are some serious flaws in the writer's claim. To be exact, the lecturer believes that many US companies care about receiving eco-certification. He more or less addresses the problem with each point made in the reading.
First of all, the writer claims that American consumers are exposed to so much advertising that they would not pay attention to the eco-certification label. But the professor refutes with this point and says that American consumers value certificates from independent organizations.
Secondly, the reading states that eco-certified wood will be more expensive than uncertified wood due to its additional costs. Since consumers tend to be strongly motivated by price, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
The lecturer, not surprisingly though, believes that price is an important factor for consumers in choosing a product, but when the price difference is lower than 5% in the same product, other features like eco-certification will affect consumers' decisions.
Finally, the reading states that having a certification is important only when companies want to compete internationally. Yet still, the lecturer stays on the other side of the argument and says that, even if US companies doesn't want to compete internationally, it's possible that foreign companies enter the US market and get market share to their eco-certified woods.
In conclusion, the author and the professor obviously hold opposing views about the importance of ecological certifications for consumers.
Grammar and spelling errors:
Line 1, column 216, Rule ID: ADOPT_TO[1]
Message: Did you mean 'adapt to'?
Suggestion: adapt to
...ood companies in the United States will adopt to new, ecologically friendly practices in...
^^^^^^^^
Line 8, column 223, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ent and says that, even if US companies doesnt want to compete internationally, its po...
^^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, second, secondly, so, still, in conclusion, first of all, more or less
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 23.0 22.412803532 103% => OK
Preposition: 33.0 30.3222958057 109% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 1623.0 1373.03311258 118% => OK
No of words: 288.0 270.72406181 106% => OK
Chars per words: 5.63541666667 5.08290768461 111% => OK
Fourth root words length: 4.11953428781 4.04702891845 102% => OK
Word Length SD: 3.35227366354 2.5805825403 130% => OK
Unique words: 172.0 145.348785872 118% => OK
Unique words percentage: 0.597222222222 0.540411800872 111% => OK
syllable_count: 507.6 419.366225166 121% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 55.8673407575 49.2860985944 113% => OK
Chars per sentence: 124.846153846 110.228320801 113% => OK
Words per sentence: 22.1538461538 21.698381199 102% => OK
Discourse Markers: 8.0 7.06452816374 113% => OK
Paragraphs: 6.0 4.09492273731 147% => Less paragraphs wanted.
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26526118292 0.272083759551 97% => OK
Sentence topic coherence: 0.0870261942851 0.0996497079465 87% => OK
Sentence topic coherence SD: 0.0466024764833 0.0662205650399 70% => OK
Paragraph topic coherence: 0.120426098149 0.162205337803 74% => OK
Paragraph topic coherence SD: 0.0283712156209 0.0443174109184 64% => OK
Essay readability:
automated_readability_index: 16.2 13.3589403974 121% => OK
flesch_reading_ease: 32.22 53.8541721854 60% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.2 11.0289183223 129% => OK
coleman_liau_index: 15.43 12.2367328918 126% => OK
dale_chall_readability_score: 8.4 8.42419426049 100% => OK
difficult_words: 67.0 63.6247240618 105% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
---------------------
Maximum four paragraphs wanted.
Rates: 83.3333333333 out of 100
Scores by essay e-grader: 25.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.