In the lecture, the speaker casts doubt on the reading passage's idea that American wood companies will not adopt eco-certification. The speaker asserts that it is on the contrary very likely for wood companies to adopt it.
Firstly, contrary to the belief in the passage that customers will not pay much attention to the eco-certification label, as they face too much advertising each day. However, the speaker asserts that American customers will distinguish advertising and they always trust independent agencies, especially ones with an international reputation.
Secondly, the author of the passage points out that eco-certified wood will be more expensive, as companies have to spend money on getting certifications, and that will be a negative factor when consumers are choosing what kind of wood to buy. Nevertheless, the lecture notes that price is an important factor indeed, but only when the gap between the two kinds of products is too big. And if the price gap is less than five percent, consumers with ecological minds will be more likely to choose the ones with eco certifications.
Lastly, opposing the author's belief that as American wood companies mainly sell their products in the United States so they do not have to get the certification and keep up with the world, the speaker contends that getting the certification is not for catering to foreign markets but for preventing foreign competition within the domestic market. If American wood companies do not get eco-certification, foreign products with them will capture the market of consumers who cares about ecological preservation.
Grammar and spelling errors:
Line 7, column 22, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...certifications. Lastly, opposing the authors belief that as American wood companies ...
^^^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, lastly, nevertheless, second, secondly, so, kind of, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 16.0 22.412803532 71% => OK
Preposition: 28.0 30.3222958057 92% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 1360.0 1373.03311258 99% => OK
No of words: 256.0 270.72406181 95% => More content wanted.
Chars per words: 5.3125 5.08290768461 105% => OK
Fourth root words length: 4.0 4.04702891845 99% => OK
Word Length SD: 3.13494511266 2.5805825403 121% => OK
Unique words: 136.0 145.348785872 94% => More unique words wanted.
Unique words percentage: 0.53125 0.540411800872 98% => OK
syllable_count: 421.2 419.366225166 100% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Article: 6.0 8.23620309051 73% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 9.0 13.0662251656 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 21.2450331126 132% => The Avg. Sentence Length is relatively long.
Sentence length SD: 71.0692585171 49.2860985944 144% => OK
Chars per sentence: 151.111111111 110.228320801 137% => OK
Words per sentence: 28.4444444444 21.698381199 131% => OK
Discourse Markers: 11.3333333333 7.06452816374 160% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.238644266043 0.272083759551 88% => OK
Sentence topic coherence: 0.10590670161 0.0996497079465 106% => OK
Sentence topic coherence SD: 0.0483253513588 0.0662205650399 73% => OK
Paragraph topic coherence: 0.144995675706 0.162205337803 89% => OK
Paragraph topic coherence SD: 0.0412705717902 0.0443174109184 93% => OK
Essay readability:
automated_readability_index: 17.8 13.3589403974 133% => OK
flesch_reading_ease: 43.06 53.8541721854 80% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.2 11.0289183223 129% => OK
coleman_liau_index: 13.81 12.2367328918 113% => OK
dale_chall_readability_score: 8.54 8.42419426049 101% => OK
difficult_words: 57.0 63.6247240618 90% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 13.2 10.498013245 126% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.