In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials.
Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled ‘new" or improved,’’ American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case, American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading article and the lecture explains about the usage of ecocertified woods in the United States. The passage points out the reasons for not selecting the mentioned wood. On the other hand, the lecture contradicts the article and claims that the wood is accepted by the American people. Some of the points are mentioned below.
Firstly, a paragraph posits that although the citizens in the State are prone to the advertisements, still they do not find more satisfying from the promos of the products. On the other hand, the speaker claims that customers rely on many advertising agencies, so they visualise the products differently each time.
Secondly, the passage avers that to achieve a certificate for ecocertified woods, will add more cost to the product. The expenditure will rise in order to maintain quality standards. Moreover, the companies have to maintain low prices, as the people will prefer to buy cheap uncertified wood rather than the costly wood. On the contrary, speaker argues that the buyers will not pay attention to price, as the price range within the states in not exceeding 5 percent. So customers can pay more in that case.
Lastly, a paragraph portrays that the companies within the United States has to sell their products in other countries because the local customer is satisfied with the services and products of the companies. But, the speaker opposes the idea and expresses that the companies pay attention due to global competition and maintain their market within the country.
In conclusion, it can be inferred that the passage spreads information about the points considered by the customers in order to oppose the ecocertified wood. Opposite, the speaker counters the articles’ information and provides the points in choosing the ecocertified wood by the customers.
Grammar and spelling errors:
Line 1, column 295, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: Some
...ood is accepted by the American people. Some of the points are mentioned below. Firstly,...
^^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, lastly, moreover, second, secondly, so, still, as to, in conclusion, on the contrary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 14.0 22.412803532 62% => OK
Preposition: 39.0 30.3222958057 129% => OK
Nominalization: 5.0 5.01324503311 100% => OK
Performance on vocabulary words:
No of characters: 1535.0 1373.03311258 112% => OK
No of words: 294.0 270.72406181 109% => OK
Chars per words: 5.22108843537 5.08290768461 103% => OK
Fourth root words length: 4.14082457966 4.04702891845 102% => OK
Word Length SD: 2.79505961952 2.5805825403 108% => OK
Unique words: 149.0 145.348785872 103% => OK
Unique words percentage: 0.506802721088 0.540411800872 94% => More unique words wanted or less content wanted.
syllable_count: 465.3 419.366225166 111% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 11.0 8.23620309051 134% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 46.9451689622 49.2860985944 95% => OK
Chars per sentence: 102.333333333 110.228320801 93% => OK
Words per sentence: 19.6 21.698381199 90% => OK
Discourse Markers: 8.53333333333 7.06452816374 121% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0703628155437 0.272083759551 26% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0234270176899 0.0996497079465 24% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0248316736591 0.0662205650399 37% => Sentences are similar to each other.
Paragraph topic coherence: 0.0373295720709 0.162205337803 23% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0207822736505 0.0443174109184 47% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.0 13.3589403974 97% => OK
flesch_reading_ease: 52.19 53.8541721854 97% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 10.7 11.0289183223 97% => OK
coleman_liau_index: 13.0 12.2367328918 106% => OK
dale_chall_readability_score: 8.55 8.42419426049 101% => OK
difficult_words: 74.0 63.6247240618 116% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.