In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The article and the lecturer are both about ecocertification for the wood products. The author of reading feels that not good ecocetification for wood companies in the USA.The lecturer challenges the claims made by the author. The lecturer thinks that good reason to think manny amarican wood companies will seek ecocertification for wood products.
First of all, the author argues that amarican consumers are exposed to much advertising and its not value or pay to ecocertification label. The article is mentioned that it not much advertising claims in general. This point is challenged by the lecturer.He claims Amaricans have lots of confidence in indipendent agencies. Furthermore, he says Amaricans are likely to react favorably to wood products ecologically certified by independent organization with internatianal reputation for trustworthiness.
Secondly, tha author suggests that ecocertified wood will be more expensive than uncertified wood becouse wood company must pay for certification agency. The article notes that most of them choose cheaper uncertified wood products. The lecturer rebuts this argument. He suggests that price not much care about ecocertification wood products. Its only deferent in five percent with uncertifed wood product. He elobarates on this by mentioning that Amaricans are convienced to by ecocerticfication wood products because of the valubel of preserving and protecting the environment.
Finally, the author states that Amaricans always makes good business sense to keep up with the developments in the rest of the world. Moreover, the article says that most of their products catering to very large customer base that is satisfied with the merchandise. In contrast, the lecturer's position is that wood companies in USA shoud pay more attention in internationally with foreign competitors. He notes that this ecocertifed products is good chance to make more customer tail with foreign companies.
Grammar and spelling errors:
Line 1, column 173, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...ification for wood companies in the USA.The lecturer challenges the claims made by ...
^^^
Line 1, column 173, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ification for wood companies in the USA.The lecturer challenges the claims made by ...
^^^
Line 1, column 228, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...allenges the claims made by the author. The lecturer thinks that good reason to thi...
^^^
Line 5, column 69, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
...ues that amarican consumers are exposed to much advertising and its not value or p...
^^
Line 5, column 255, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: He
...his point is challenged by the lecturer.He claims Amaricans have lots of confidenc...
^^
Transition Words or Phrases used:
but, finally, first, furthermore, if, moreover, second, secondly, so, in contrast, in general, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 27.0 22.412803532 120% => Less pronouns wanted
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 14.0 5.01324503311 279% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1667.0 1373.03311258 121% => OK
No of words: 293.0 270.72406181 108% => OK
Chars per words: 5.68941979522 5.08290768461 112% => OK
Fourth root words length: 4.13729897018 4.04702891845 102% => OK
Word Length SD: 3.31775023146 2.5805825403 129% => OK
Unique words: 149.0 145.348785872 103% => OK
Unique words percentage: 0.508532423208 0.540411800872 94% => More unique words wanted or less content wanted.
syllable_count: 521.1 419.366225166 124% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 11.0 8.23620309051 134% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 13.0662251656 130% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.4409023108 49.2860985944 80% => OK
Chars per sentence: 98.0588235294 110.228320801 89% => OK
Words per sentence: 17.2352941176 21.698381199 79% => OK
Discourse Markers: 6.29411764706 7.06452816374 89% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.111008386946 0.272083759551 41% => OK
Sentence topic coherence: 0.0378039954914 0.0996497079465 38% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0419693924447 0.0662205650399 63% => OK
Paragraph topic coherence: 0.0713313205528 0.162205337803 44% => OK
Paragraph topic coherence SD: 0.0252444026749 0.0443174109184 57% => OK
Essay readability:
automated_readability_index: 14.0 13.3589403974 105% => OK
flesch_reading_ease: 37.3 53.8541721854 69% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 15.43 12.2367328918 126% => OK
dale_chall_readability_score: 8.52 8.42419426049 101% => OK
difficult_words: 75.0 63.6247240618 118% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.