In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense forAmerican wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading presents three reasons that why wood companies in United States will not get eco-certification. While, the lecture refutes these reasons by discussing some arguments.
First of all, the text says that in America, consumers have too much advertisments. There many products claim that they are new and improved versions. Due to this kind of excessive advertisment, Americans now do not pay much attention on product's advertisments. On the other hand, the lecturer's position on this point is that people still have trust on independent agencies who certify the products. These certifications will distinguish the company' s certified product with other products. Thus, certification with international reputation will encourage American people to buy the certified wood.
Secondly, the passage mentions that eco-certified wood will have high price due to its certification fee. Wood companies will pay price of certification to certified companies and that expense will have to bear by the counsumer which will eventually make the product price high. So, people will then prefer to buy low price uncertified wood. However, the lecture opposes this argument by pointing out that while purchasing consumer see other factors as well. The price so certified wood will be only 5 percent more than normal. When some companies will sell certified wood and some without certification, then there will be compitition among them. As certification will not add much expense, therefore, consumer will purcahse certified one.
Lastly, the reading claims that American companies have to sell wood in local market. They do not sell much abroad. Therefore, they do not need to keep up with the world. While , lecture argues that foreign companies can creat competition in American market as many American people will be willing to purchase eco-certified wood.
Grammar and spelling errors:
Line 1, column 109, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... States will not get eco-certification. While, the lecture refutes these reasons by d...
^^^^^
Line 13, column 177, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ot need to keep up with the world. While , lecture argues that foreign companies c...
^^
Transition Words or Phrases used:
first, however, if, lastly, second, secondly, so, still, then, therefore, thus, well, while, kind of, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 16.0 5.04856512141 317% => Less auxiliary verb wanted.
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 19.0 22.412803532 85% => OK
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 13.0 5.01324503311 259% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1578.0 1373.03311258 115% => OK
No of words: 288.0 270.72406181 106% => OK
Chars per words: 5.47916666667 5.08290768461 108% => OK
Fourth root words length: 4.11953428781 4.04702891845 102% => OK
Word Length SD: 2.98626541969 2.5805825403 116% => OK
Unique words: 156.0 145.348785872 107% => OK
Unique words percentage: 0.541666666667 0.540411800872 100% => OK
syllable_count: 477.0 419.366225166 114% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 13.0662251656 145% => OK
Sentence length: 15.0 21.2450331126 71% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.6851289711 49.2860985944 70% => OK
Chars per sentence: 83.0526315789 110.228320801 75% => OK
Words per sentence: 15.1578947368 21.698381199 70% => OK
Discourse Markers: 7.0 7.06452816374 99% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 9.0 4.27373068433 211% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.11303040146 0.272083759551 42% => OK
Sentence topic coherence: 0.0425596709972 0.0996497079465 43% => OK
Sentence topic coherence SD: 0.0446539922901 0.0662205650399 67% => OK
Paragraph topic coherence: 0.0754036013893 0.162205337803 46% => OK
Paragraph topic coherence SD: 0.0138177144563 0.0443174109184 31% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.0 13.3589403974 90% => Automated_readability_index is low.
flesch_reading_ease: 47.79 53.8541721854 89% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 10.3 11.0289183223 93% => OK
coleman_liau_index: 13.91 12.2367328918 114% => OK
dale_chall_readability_score: 7.94 8.42419426049 94% => OK
difficult_words: 65.0 63.6247240618 102% => OK
linsear_write_formula: 7.0 10.7273730684 65% => OK
gunning_fog: 8.0 10.498013245 76% => OK
text_standard: 8.0 11.2008830022 71% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.