In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case, American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
According to the reading passage, it is unlikely that wood companies in the United state will do eco-certification. In contrast, the professor explained in the lecture that American companies would seek eco-certification with several reasons below.
The first reason, American consumers do not treat all advertising in the same way. It is significant for them that a company advertises its products or advertise by receiving eco-certification from an independent center, so the consumers will react very favorable to eco-certification that the companies have received.
The second reason, American consumers care about the product price? Anyone does care about the price. If the American consumer finds the difference between costs small, they will prefer to buy a product that has received the eco-certification; because they care about preserving and protecting the environment.
The third reason, receiving certification is significant for foreign competitions of selling products; if they capture consumers, it will be a huge benefit.
Grammar and spelling errors:
Line 1, column 250, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rtification with several reasons below. The first reason, American consumers do ...
^^^
Transition Words or Phrases used:
first, if, second, so, third, in contrast, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.4613686534 38% => More to be verbs wanted.
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 2.0 7.30242825607 27% => More conjunction wanted.
Relative clauses : 5.0 12.0772626932 41% => More relative clauses wanted.
Pronoun: 13.0 22.412803532 58% => OK
Preposition: 16.0 30.3222958057 53% => More preposition wanted.
Nominalization: 8.0 5.01324503311 160% => OK
Performance on vocabulary words:
No of characters: 888.0 1373.03311258 65% => OK
No of words: 154.0 270.72406181 57% => More content wanted.
Chars per words: 5.76623376623 5.08290768461 113% => OK
Fourth root words length: 3.52273666998 4.04702891845 87% => OK
Word Length SD: 3.52592021197 2.5805825403 137% => OK
Unique words: 98.0 145.348785872 67% => More unique words wanted.
Unique words percentage: 0.636363636364 0.540411800872 118% => OK
syllable_count: 283.5 419.366225166 68% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 4.0 8.23620309051 49% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 8.0 13.0662251656 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 64.8825862616 49.2860985944 132% => OK
Chars per sentence: 111.0 110.228320801 101% => OK
Words per sentence: 19.25 21.698381199 89% => OK
Discourse Markers: 7.25 7.06452816374 103% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 1.0 4.45695364238 22% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.118628742966 0.272083759551 44% => OK
Sentence topic coherence: 0.0493926478524 0.0996497079465 50% => OK
Sentence topic coherence SD: 0.0546968404333 0.0662205650399 83% => OK
Paragraph topic coherence: 0.0754124949826 0.162205337803 46% => OK
Paragraph topic coherence SD: 0.0484252591426 0.0443174109184 109% => OK
Essay readability:
automated_readability_index: 15.4 13.3589403974 115% => OK
flesch_reading_ease: 35.27 53.8541721854 65% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 16.19 12.2367328918 132% => OK
dale_chall_readability_score: 8.78 8.42419426049 104% => OK
difficult_words: 41.0 63.6247240618 64% => More difficult words wanted.
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
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More content wanted.
Rates: 66.6666666667 out of 100
Scores by essay e-grader: 20.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.