In an effort to encourage ecologically sustainable forestry practices, an international organization
started issuing certifications to wood companies that meet high ecological standards by
conserving resources and recycling materials. Companies that receive this certification can
attract customers by advertising their products as “ecocertified.” Around the world, many wood
companies have adopted new, ecologically friendly practices in order to receive ecocertification.
However, it is unlikely that wood companies in the United States will do the same, for several
reasons.
First, American consumers are exposed to so much advertising that they would not value or even
pay attention to the ecocertification label. Because so many mediocre products are labeled “new”
or “improved,” American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to
earn ecocertification, a wood company must pay to have its business examined by a certification
agency. This additional cost gets passed on to consumers. American consumers tend to be
strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood
products. Accordingly, American wood companies will prefer to keep their prices low rather
than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American
companies to keep up with the developments in the rest of the world, this argument is not
convincing. Pursuing certification would make sense for American wood companies only if they
marketed most of their products abroad. But that is not the case—American wood businesses sell
most of their products in the United States, catering to a very large customer base that is satisfied
with the merchandise.
The reading and lecture are both about the impact of ecocertified wood products in the American markets. The author of the article is of the opinion that even though many companies have started adopting eco-friendly techniques, wood companies in the United States will not be willing to do so. The lecturer challenged the claims made by the author. He feels that many consumers and companies in the United states are favoring ecocertified products as they are accepting the concept of using eco-friendly goods.
To begin with, the author argues that most American consumers will not pay attention to the ecocertified labels on the products. The article mentions that such is the case because consumers don’t place any trust in these advertising claims. This specific argument is challenged by the lecturer. He claims that American consumers do not similarly treat all the advertising. Additionally, he says these consumers also display lots of confidence in the integrity of these ecocertified agencies.
Secondly, the writer suggests that if companies decide to earn ecocertification then the additional cost of these examinations will be charged by the customers. In the article, it is said that the expensive prices of the products will not attract many customers, who will rather opt for cheaper goods. The lecturer, however, rebuts this by mentioning that customers do care for the price of the products, but only when there is an option to choose between two competing products. He elaborates on this by bring up the point that consumers are getting convinced about the value of the prestige and protection of the environment, hence are showing favoritism to the ecocertified products.
Finally, the writer posits that American wood companies are not interested in foreign markets. Moreover, in the article, it is stated that with good customer response from large American markets, American wood companies are satisfied with the merchandise. In contrast, the lecturer's position is that, America wood companies should give their attention to foreign competition and their markets. If they find that American markets are valuing the ecocertified labeled products then these foreign companies will crowd here to sell their products. He notes that if they find out that domestic American companies are not providing any certified products then the possibility is that they may consume most of the American markets.
Grammar and spelling errors:
Line 1, column 295, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ed States will not be willing to do so. The lecturer challenged the claims made by ...
^^^
Line 4, column 395, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... foreign competition and their markets. If they find that American markets are val...
^^
Transition Words or Phrases used:
also, but, finally, hence, however, if, may, moreover, second, secondly, similarly, so, then, in contrast, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 10.4613686534 182% => OK
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 18.0 12.0772626932 149% => OK
Pronoun: 38.0 22.412803532 170% => Less pronouns wanted
Preposition: 45.0 30.3222958057 148% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 2041.0 1373.03311258 149% => OK
No of words: 382.0 270.72406181 141% => Less content wanted.
Chars per words: 5.34293193717 5.08290768461 105% => OK
Fourth root words length: 4.42095241839 4.04702891845 109% => OK
Word Length SD: 2.86616699487 2.5805825403 111% => OK
Unique words: 185.0 145.348785872 127% => OK
Unique words percentage: 0.484293193717 0.540411800872 90% => More unique words wanted or less content wanted.
syllable_count: 640.8 419.366225166 153% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 3.25607064018 246% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 43.3651236666 49.2860985944 88% => OK
Chars per sentence: 113.388888889 110.228320801 103% => OK
Words per sentence: 21.2222222222 21.698381199 98% => OK
Discourse Markers: 6.66666666667 7.06452816374 94% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 7.0 4.45695364238 157% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0973324997706 0.272083759551 36% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0334716474622 0.0996497079465 34% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0363311324284 0.0662205650399 55% => OK
Paragraph topic coherence: 0.0595730302775 0.162205337803 37% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0416648653238 0.0443174109184 94% => OK
Essay readability:
automated_readability_index: 14.3 13.3589403974 107% => OK
flesch_reading_ease: 41.7 53.8541721854 77% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 13.69 12.2367328918 112% => OK
dale_chall_readability_score: 8.27 8.42419426049 98% => OK
difficult_words: 87.0 63.6247240618 137% => OK
linsear_write_formula: 11.5 10.7273730684 107% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.