In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled ’new" or improved,’’ American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tends to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
Both the reading passage and the lecture are disussing the efforts to encourage ecologically sustainable forestry practices. The reading states three reasons for eco- certification. While, the lecturer in the lecture disputes all the issues and opposes each and every reason.
First and foremost, the reading article mentions that Americans are exposed to so many advertisments that they have lose interest in it.Also, they don't think them reliable. However, the professor in the lecture does not convinced by the writer's claim and explain that not all of the advertisment in America are same. there are some advertisments that are by company for their own product and some of them are clainm by certication agencies. Consequently, the latter get audience attention because of their trustworthiness.
Secondly, the comprehension covers that wood would be more expensive due to certication as the companies add the price of it at consumer's end. Thus, people are not motivated by cost. On the other hand, the speaker rejects the reason and points out that Americans will not be botherd by the price of wood when it's just a difference of 5% that is true in the case of wood eco-certication. Hence, the lecturer is not convinced by the author's point of view.
To wrap things up, the final point of dispute is that American companies will not be interested in this cerfication as they only do it when dealing internationally. IN contast the instructor points out that they should pay attention not because of consumer but because of competition by foreign companies in American market. Also, if they donot seek the certication the international companies may take over the bussiness because of a trust worthy certication .
Grammar and spelling errors:
Line 3, column 511, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ause of low gravity landing will be easy , less fuel will be used and more equipme...
^^
Line 7, column 114, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'suggests'.
Suggestion: suggests
...ty to reach the asteroids. The lecturer suggest that it is no doubt correct that astero...
^^^^^^^
Line 7, column 187, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: maybe
...ct that asteroids are easy to reach but may be they are not easy to to returun from. T...
^^^^^^
Line 7, column 212, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: to
...y to reach but may be they are not easy to to returun from. To add on, they have unus...
^^^^^
Line 7, column 290, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...ve unusal patterns sometimes. Sometimes some of the orbital paths come close to earth but m...
^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, furthermore, however, may, moreover, nevertheless, second, secondly, so, while, no doubt, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 10.4613686534 210% => Less to be verbs wanted.
Auxiliary verbs: 12.0 5.04856512141 238% => Less auxiliary verb wanted.
Conjunction : 13.0 7.30242825607 178% => OK
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 24.0 22.412803532 107% => OK
Preposition: 43.0 30.3222958057 142% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1603.0 1373.03311258 117% => OK
No of words: 339.0 270.72406181 125% => OK
Chars per words: 4.72861356932 5.08290768461 93% => OK
Fourth root words length: 4.29091512845 4.04702891845 106% => OK
Word Length SD: 2.54417544987 2.5805825403 99% => OK
Unique words: 193.0 145.348785872 133% => OK
Unique words percentage: 0.569321533923 0.540411800872 105% => OK
syllable_count: 501.3 419.366225166 120% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 11.0 8.23620309051 134% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 19.0 13.0662251656 145% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.3022564078 49.2860985944 72% => OK
Chars per sentence: 84.3684210526 110.228320801 77% => OK
Words per sentence: 17.8421052632 21.698381199 82% => OK
Discourse Markers: 6.84210526316 7.06452816374 97% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 7.0 4.27373068433 164% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.00820785227768 0.272083759551 3% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.00336845251599 0.0996497079465 3% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0100842453698 0.0662205650399 15% => Sentences are similar to each other.
Paragraph topic coherence: 0.0045971781558 0.162205337803 3% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.00796254613729 0.0443174109184 18% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 9.8 13.3589403974 73% => Automated_readability_index is low.
flesch_reading_ease: 62.68 53.8541721854 116% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 8.7 11.0289183223 79% => OK
coleman_liau_index: 9.86 12.2367328918 81% => OK
dale_chall_readability_score: 8.44 8.42419426049 100% => OK
difficult_words: 85.0 63.6247240618 134% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Write the essay in 20 minutes.
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.