In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled ’new" or improved,’’ American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tends to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
Both the reading passage and the lecture are disussing the efforts to encourage ecologically sustainable forestry practices. The reading states three reasons for eco- certification by wood companies. While, the lecturer in the lecture disputes all the issues and opposes each and every reason.
First and foremost, the reading article mentions that Americans are not that much into advertisments.To add on, they don't think them reliable and are not trust labels due to plenty of medicre products. However, the professor does not convinced by the writer's claim and explain that not all of the advertisment in America are same. There are some advertisments that are made by company for their own product and some of them are clainm by certication agencies. Therefore, the latter get audience attention because of their trustworthiness.
Secondly, the comprehension covers that wood would be more expensive due to certication as the companies add the price of it at consumer's end. Thus, people are not motivated by cost. On the other hand, the speaker rejects the reason and points out that Americans will not be botherd by the price of wood when it's just a difference of 5% that is true in the case of wood eco-certication. Hence, the lecturer is not convinced by the author's point of view.
To wrap things up, the final point of dispute is that American companies will not be interested in this cerfication as they only do it when dealing internationally. IN contast the instructor points out that they should pay attention not because of consumer but because of competition by foreign companies in American market. Also, if they donot seek the certication the international companies may take over the bussiness because of a trust worthy certication .
Grammar and spelling errors:
Line 3, column 87, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ns that Americans are not that much into advertisments.To add on, they dont think...
^^
Line 3, column 103, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: To
...s are not that much into advertisments.To add on, they dont think them reliable a...
^^
Line 3, column 119, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...uch into advertisments.To add on, they dont think them reliable and are not trust l...
^^^^
Line 3, column 236, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'convince'
Suggestion: convince
...oducts. However, the professor does not convinced by the writers claim and explain that ...
^^^^^^^^^
Line 3, column 270, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s not convinced by the writers claim and explain that not all of the advertisment...
^^
Line 3, column 289, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...the writers claim and explain that not all of the advertisment in America are same. There...
^^^^^^^^^^
Line 7, column 207, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...N contast the instructor points out that they should pay attention not because of...
^^
Line 7, column 461, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ss because of a trust worthy certication .
^^
Transition Words or Phrases used:
also, but, first, hence, however, if, may, second, secondly, so, therefore, thus, while, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 21.0 22.412803532 94% => OK
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 13.0 5.01324503311 259% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1473.0 1373.03311258 107% => OK
No of words: 287.0 270.72406181 106% => OK
Chars per words: 5.13240418118 5.08290768461 101% => OK
Fourth root words length: 4.11595363751 4.04702891845 102% => OK
Word Length SD: 3.00200670733 2.5805825403 116% => OK
Unique words: 161.0 145.348785872 111% => OK
Unique words percentage: 0.560975609756 0.540411800872 104% => OK
syllable_count: 461.7 419.366225166 110% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 47.7311775061 49.2860985944 97% => OK
Chars per sentence: 105.214285714 110.228320801 95% => OK
Words per sentence: 20.5 21.698381199 94% => OK
Discourse Markers: 7.57142857143 7.06452816374 107% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 8.0 4.19205298013 191% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 7.0 4.45695364238 157% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.136108719574 0.272083759551 50% => OK
Sentence topic coherence: 0.0438361696512 0.0996497079465 44% => OK
Sentence topic coherence SD: 0.0509838554455 0.0662205650399 77% => OK
Paragraph topic coherence: 0.0793838171398 0.162205337803 49% => OK
Paragraph topic coherence SD: 0.0456360044996 0.0443174109184 103% => OK
Essay readability:
automated_readability_index: 13.0 13.3589403974 97% => OK
flesch_reading_ease: 51.18 53.8541721854 95% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 12.47 12.2367328918 102% => OK
dale_chall_readability_score: 8.42 8.42419426049 100% => OK
difficult_words: 69.0 63.6247240618 108% => OK
linsear_write_formula: 11.5 10.7273730684 107% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.