Integrated essay #20
The article and the lecture focus on eco-certification for wood American companies.
The author suggests that it is unlikely that these companies will be concerned about getting the eco-certificate. The lecture, however, rebuts this conclusion. He thinks that this certification will be beneficial to them.
The author begins by stating that this certification cannot be used as an advertisement to attract more clients. In the article it is mentioned that Americans are overwhelmed with advertisements, and, as result, do not pay attention to it. The lecturer challenges this specific statement by providing information that customers, especially ecologically minded, do really rely on information formed by independent agencies. Thus, this certification will have a positive effect as a means of marketing.
Secondly, the author points out that this certification will bring the prices up. And, taking into account that the focus of the citizens of the USA is just on the price aspect of the goods, the certified companies will lose market share. The lecturer, on the one hand, asserts that Americans do care about price, but, on the other hand, suggests that there will not be a significant difference between certified and noncertified goods. So customers who value the protection of the environment will opt for certified companies.
Finally, another reason why the author casts doubt about this certification is that American companies will not use it as an advantage in the foreign markets. This is because they do not really interested in selling goods abroad. The professor thinks that companies should concern not only with their abroad expansion but also with the coming of foreign rivals to the American market. Therefore, they should be ready to compete with companies that already have such certification.
Transition Words or Phrases used:
also, but, finally, however, if, really, second, secondly, so, therefore, thus, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.4613686534 105% => OK
Auxiliary verbs: 11.0 5.04856512141 218% => Less auxiliary verb wanted.
Conjunction : 2.0 7.30242825607 27% => More conjunction wanted.
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 31.0 22.412803532 138% => Less pronouns wanted
Preposition: 32.0 30.3222958057 106% => OK
Nominalization: 14.0 5.01324503311 279% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1471.0 1373.03311258 107% => OK
No of words: 273.0 270.72406181 101% => OK
Chars per words: 5.38827838828 5.08290768461 106% => OK
Fourth root words length: 4.06481385082 4.04702891845 100% => OK
Word Length SD: 3.03799727965 2.5805825403 118% => OK
Unique words: 155.0 145.348785872 107% => OK
Unique words percentage: 0.567765567766 0.540411800872 105% => OK
syllable_count: 456.3 419.366225166 109% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.6166884572 49.2860985944 91% => OK
Chars per sentence: 98.0666666667 110.228320801 89% => OK
Words per sentence: 18.2 21.698381199 84% => OK
Discourse Markers: 6.46666666667 7.06452816374 92% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.164070957624 0.272083759551 60% => OK
Sentence topic coherence: 0.0532514622523 0.0996497079465 53% => OK
Sentence topic coherence SD: 0.0311162357752 0.0662205650399 47% => Sentences are similar to each other.
Paragraph topic coherence: 0.0969142062093 0.162205337803 60% => OK
Paragraph topic coherence SD: 0.00959860891681 0.0443174109184 22% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.1 13.3589403974 98% => OK
flesch_reading_ease: 44.75 53.8541721854 83% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 13.98 12.2367328918 114% => OK
dale_chall_readability_score: 8.46 8.42419426049 100% => OK
difficult_words: 68.0 63.6247240618 107% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 83.3333333333 out of 100
Scores by essay e-grader: 25.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.