An international organization has started issuing certifications to wood companies who meet a high ecological standard by conserving resources and recycling materials in an effort to encourage ecological sustainable forestry practices Certified companies

Essay topics:

An international organization has started issuing certifications to wood companies who meet a high ecological standard by conserving resources and recycling materials in an effort to encourage ecological sustainable forestry practices. Certified companies can attract customers by advertising their products as eco-certified. Many wood companies around the world have adopted eco-friendly practices in order to receive the eco-certification; however, it is unlikely that United States wood companies will do the same for several reasons.
First, due to the high levels of advertising American consumers are exposed to they would not pay attention to the eco-certification label. Americans have lost their trust in advertising claims because of how many mediocre products have been labeled as new or improved.
Second, the costs a wood company pays to have their business examined by a certification agency will drive the prices higher than uncertified wood. The American consumer is typically motivated by price and they are more likely to purchase the cheaper, uncertified, wood product instead. Therefore American companies would prefer to keep their prices low instead of obtaining eco-certification.
Third, the claim that it always makes good business sense for American companies to keep up with the rest of the world's developments is not a convincing argument. If American wood companies marketed to a global client base it would be reasonable to argue for the eco-certification, but that is not the case. Most of the American wood business' products are sold in the United States and has a very large customer base that is satisfied with their products.

The article states that it is unlikely that wood companies in the united states will adopt new, ecologically friendly practices in order to receive eco-certification, and provides three reasons of support. However, the professor explains that united states wood companies will eventually seek eco-certification, and refutes the author's reasons.

First, the reading claims that american consumers would not value or even pay attention to the eco-certification label due to high expose to advertising. The professor refutes this point by saying that even though american consumers are exposed to so much advertising, they do not treat all the advertisement the same way and the will have favorable interaction with products that have eco-certification.

Second, the author posits that due to high cost of eco-certified wood, the prices will increase. In contrast, it is something consumers do not like. that's why american companies will prefer to keep their price low rather than obtain eco-certification. According to the professor, if the price deference is not more than 5% there will be things other than the price affect decision-making.

Third, the reading says that american companies will be interested in eco-certification only if they marketed most of their products abroad. Actually that does not happen, most of the business of american companies is in the united states. In response, the professor states that american companies will pay attention to eco-certification not because of abroad market but because they will be afraid of foreign companies that have an eco-certified product and the domestic companies do not.

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Average: 8 (1 vote)
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Comments

Grammar and spelling errors:
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... products that have eco-certification. Second, the author posits that due to hi...
^^^
Line 6, column 150, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thats
... it is something consumers do not like. thats why american companies will prefer to k...
^^^^^
Line 6, column 150, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
... it is something consumers do not like. thats why american companies will prefer to k...
^^^^^

Transition Words or Phrases used:
actually, but, first, however, if, second, so, third, in contrast

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 10.0 5.04856512141 198% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 19.0 22.412803532 85% => OK
Preposition: 25.0 30.3222958057 82% => OK
Nominalization: 12.0 5.01324503311 239% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1394.0 1373.03311258 102% => OK
No of words: 251.0 270.72406181 93% => More content wanted.
Chars per words: 5.55378486056 5.08290768461 109% => OK
Fourth root words length: 3.98032404683 4.04702891845 98% => OK
Word Length SD: 3.36653622198 2.5805825403 130% => OK
Unique words: 132.0 145.348785872 91% => More unique words wanted.
Unique words percentage: 0.525896414343 0.540411800872 97% => OK
syllable_count: 434.7 419.366225166 104% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 3.0 2.5761589404 116% => OK

Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 60.9820458607 49.2860985944 124% => OK
Chars per sentence: 126.727272727 110.228320801 115% => OK
Words per sentence: 22.8181818182 21.698381199 105% => OK
Discourse Markers: 5.90909090909 7.06452816374 84% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 3.0 4.19205298013 72% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.14301762375 0.272083759551 53% => OK
Sentence topic coherence: 0.0616566719636 0.0996497079465 62% => OK
Sentence topic coherence SD: 0.0499693689587 0.0662205650399 75% => OK
Paragraph topic coherence: 0.0889317928185 0.162205337803 55% => OK
Paragraph topic coherence SD: 0.0511408973215 0.0443174109184 115% => OK

Essay readability:
automated_readability_index: 16.1 13.3589403974 121% => OK
flesch_reading_ease: 40.69 53.8541721854 76% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 15.21 12.2367328918 124% => OK
dale_chall_readability_score: 8.19 8.42419426049 97% => OK
difficult_words: 55.0 63.6247240618 86% => OK
linsear_write_formula: 15.5 10.7273730684 144% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 16.0 11.2008830022 143% => OK
What are above readability scores?

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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.