Summarise the points made in the lecture, being sure to explain how they case doubt on specific points made in the reading passage.
In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense forAmerican wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
Recently, there has been a ton of debate as to around the world some wood companies which respect nature and have high ecological standards receive a certification which called their product as eco-certified So these companies can attract customers by advertising these feathers of their product. More specifically, in regard to the passages, the writer puts forth the idea that American consumers may have trouble. In the listening passage, the lecturer is quick to point out there are some serious flaws in the writer's claims. In fact, the lecturer believes that American consumers don't have problems with the product with eco-certified labels, and addresses, in detail, the trouble with each point made in the reading text.
First and foremost, the author of the reading passage states that because of so much advertising, American consumers would not value or pay attention to these labels because they don't trust advertising claims. Some professionals in the same field, however, stand firm in opposition to this claim. On the other hand, the lecturer believes that consumers don't treat with all advertising same. He goes on with if an independent organization with a good reputation give these certificates the consumers will trust.
second, the author believes than another issue with the eco-certified product will be its price. He believes that the additional cost of the certification will be on consumers. Therefore they choose the cheaper product. The lecturer agrees with this part that the cost of the product is really important to consumers But it is not like if something is cheaper with whatever quality American consumer will buy it. He did some investigation that shows if the price difference is up to 5% American consumers will consider other factors except the price
Finally, the author wraps his/her argument by posting that the wood businesses sell most of their product inside the united states. In cases that they sell their product abroad, these certifications will be important for foreigners. But inside the united states, they are useless. Not surprisingly the lecturer takes issue with this claim by contending that the foreign companies will get the market.
To sum up, obviously, the lecturer and author hold conflicting views about the American consumer in the use of the wooden product with an eco-certified label.
Grammar and spelling errors:
Line 1, column 585, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...cturer believes that American consumers dont have problems with the product with eco...
^^^^
Line 2, column 180, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... attention to these labels because they dont trust advertising claims. Some professi...
^^^^
Line 2, column 354, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...d, the lecturer believes that consumers dont treat with all advertising same. He goe...
^^^^
Line 3, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Second
...certificates the consumers will trust. second, the author believes than another issue...
^^^^^^
Line 3, column 177, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...the certification will be on consumers. Therefore they choose the cheaper product. The le...
^^^^^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, may, really, second, so, therefore, as to, in fact, in regard to, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.4613686534 105% => OK
Auxiliary verbs: 10.0 5.04856512141 198% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 34.0 22.412803532 152% => Less pronouns wanted
Preposition: 51.0 30.3222958057 168% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 1981.0 1373.03311258 144% => OK
No of words: 377.0 270.72406181 139% => Less content wanted.
Chars per words: 5.25464190981 5.08290768461 103% => OK
Fourth root words length: 4.4064143971 4.04702891845 109% => OK
Word Length SD: 2.79843740164 2.5805825403 108% => OK
Unique words: 193.0 145.348785872 133% => OK
Unique words percentage: 0.511936339523 0.540411800872 95% => More unique words wanted or less content wanted.
syllable_count: 609.3 419.366225166 145% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 7.0 2.5761589404 272% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 17.0 13.0662251656 130% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 70.5709782827 49.2860985944 143% => OK
Chars per sentence: 116.529411765 110.228320801 106% => OK
Words per sentence: 22.1764705882 21.698381199 102% => OK
Discourse Markers: 7.52941176471 7.06452816374 107% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.111832221647 0.272083759551 41% => OK
Sentence topic coherence: 0.0422384039286 0.0996497079465 42% => OK
Sentence topic coherence SD: 0.0302354307335 0.0662205650399 46% => Sentences are similar to each other.
Paragraph topic coherence: 0.0661296761355 0.162205337803 41% => OK
Paragraph topic coherence SD: 0.0142125276815 0.0443174109184 32% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.4 13.3589403974 108% => OK
flesch_reading_ease: 49.15 53.8541721854 91% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.9 11.0289183223 108% => OK
coleman_liau_index: 13.17 12.2367328918 108% => OK
dale_chall_readability_score: 7.95 8.42419426049 94% => OK
difficult_words: 77.0 63.6247240618 121% => OK
linsear_write_formula: 14.5 10.7273730684 135% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.