summarize the points made in the lecture ,being sure to explain how they cast a doubt on the specific theories in the reading passage.
Franchise VS Independent Business
The lecturer challenges the topic proposed in the reading that the franchising company receives a percent of the sales. And she presumes that recently a study calls these benefits into questions.
First, the passage indicates that buying a franchise could avoid choosing the wrong supplier. However, the professor points out that the contract forces owner to buy some specific services which is overpriced. even if there are some services on the market whose price is equivalent with itself, owners are not allowed to buy them.
Second, the essay suggests that a franchise can save a new business a lot of money on advertising. But the lecturer argues that the company need to pay six percent of total in sales on advertising which is quite considerable. And the company would advertise their brands and products rather than franchise's product. So the individual company would receive little benefits even half less than the money used directly on advertising franchise's products.
Third, the article supposes that a franchise offers more security than starting an independent business. Nevertheless, the professor supports that it is not the most secure option. A third plan that is buying an already independent business from owners is the most secure choice. Plus, it would have twice chances for first four years as franchise businesses.
Grammar and spelling errors:
Line 3, column 211, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
... specific services which is overpriced. even if there are some services on the marke...
^^^^
Transition Words or Phrases used:
but, first, however, if, nevertheless, second, so, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 16.0 22.412803532 71% => OK
Preposition: 16.0 30.3222958057 53% => More preposition wanted.
Nominalization: 0.0 5.01324503311 0% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1133.0 1373.03311258 83% => OK
No of words: 215.0 270.72406181 79% => More content wanted.
Chars per words: 5.26976744186 5.08290768461 104% => OK
Fourth root words length: 3.82921379641 4.04702891845 95% => OK
Word Length SD: 2.71073023555 2.5805825403 105% => OK
Unique words: 134.0 145.348785872 92% => More unique words wanted.
Unique words percentage: 0.623255813953 0.540411800872 115% => OK
syllable_count: 348.3 419.366225166 83% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 16.0 21.2450331126 75% => The Avg. Sentence Length is relatively short.
Sentence length SD: 19.0545774836 49.2860985944 39% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 87.1538461538 110.228320801 79% => OK
Words per sentence: 16.5384615385 21.698381199 76% => OK
Discourse Markers: 4.30769230769 7.06452816374 61% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.13114918516 0.272083759551 48% => OK
Sentence topic coherence: 0.0449022972266 0.0996497079465 45% => OK
Sentence topic coherence SD: 0.0350025785366 0.0662205650399 53% => OK
Paragraph topic coherence: 0.0736992635968 0.162205337803 45% => OK
Paragraph topic coherence SD: 0.013118570059 0.0443174109184 30% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.7 13.3589403974 88% => Automated_readability_index is low.
flesch_reading_ease: 55.24 53.8541721854 103% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 9.5 11.0289183223 86% => OK
coleman_liau_index: 12.99 12.2367328918 106% => OK
dale_chall_readability_score: 8.69 8.42419426049 103% => OK
difficult_words: 58.0 63.6247240618 91% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 8.4 10.498013245 80% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.