The lecture and the reading passage give contradictory opinions on the topic of ecocertification, a form of accreditation conferred by on international agency in recognition of a company's eco-friendly practices. The passage explains that it is not necessary for American wood companies to pursue ecocertification while the lecture provides several counterarguments to this view.
First, the lecturer argues that the reading passage is too general in its statement that American consumers reject advertising completely. He asserts that Americans do not trust advertising claims for a product only when these claims are made by the company that sells the product. When a claim is made by an independent 3-party such as a wood certification company, he posits, consumers respond very positively with strong acceptance of the certified product.
The lecturer also refutes the second point in the reading - that price-sensitive American consumers are likely to choose cheap wood products without certification. The professor contends that certified wood is only slightly (less than five percent) more expensive than uncertified wood, and therefore, he argues, consumers will tend to ignore the price difference and choose the eco-friendly product.
Finally, receiving eco-certification is, according to the professor, an important strategy used by American wood companies to ensure that their products can compete against ecocertified wood products imported into the domestic market from foreign countries. According to the reading, however, this strategy is unnecessary because American consumers are likely to be content with domestically manufactured products, even if they are not ecocertified.
Transition Words or Phrases used:
also, finally, first, however, if, second, so, therefore, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.4613686534 105% => OK
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 1453.0 1373.03311258 106% => OK
No of words: 247.0 270.72406181 91% => More content wanted.
Chars per words: 5.88259109312 5.08290768461 116% => OK
Fourth root words length: 3.96437052324 4.04702891845 98% => OK
Word Length SD: 3.37214200492 2.5805825403 131% => OK
Unique words: 150.0 145.348785872 103% => OK
Unique words percentage: 0.607287449393 0.540411800872 112% => OK
syllable_count: 468.0 419.366225166 112% => OK
avg_syllables_per_word: 1.9 1.55342163355 122% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 9.0 13.0662251656 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 21.2450331126 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 38.3318840306 49.2860985944 78% => OK
Chars per sentence: 161.444444444 110.228320801 146% => OK
Words per sentence: 27.4444444444 21.698381199 126% => OK
Discourse Markers: 8.0 7.06452816374 113% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 2.0 4.33554083885 46% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.00859852210737 0.272083759551 3% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.00323665246869 0.0996497079465 3% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.00915463563583 0.0662205650399 14% => Sentences are similar to each other.
Paragraph topic coherence: 0.00548869695948 0.162205337803 3% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.00950670200117 0.0443174109184 21% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 20.0 13.3589403974 150% => OK
flesch_reading_ease: 18.69 53.8541721854 35% => Flesch_reading_ease is low.
smog_index: 13.0 5.55761589404 234% => Smog_index is high.
flesch_kincaid_grade: 17.4 11.0289183223 158% => OK
coleman_liau_index: 17.12 12.2367328918 140% => OK
dale_chall_readability_score: 9.77 8.42419426049 116% => OK
difficult_words: 75.0 63.6247240618 118% => OK
linsear_write_formula: 16.5 10.7273730684 154% => OK
gunning_fog: 12.8 10.498013245 122% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.