TPO 7: Ecocertification for wood companies
The reading specifies that American wood companies will not use ecologicaly friendly particle for acquiring ecocertification. However, the professor cats doubt on it and explains that companies eventually will use this method since there are good reasons in applying it.
First, based on the reading, since American consumers are exposed to so much advertising, they do not trust advertising claim such as ecocertification label. Nevertheless, the professor explains that Amercian do not treat all advertisments the same. He believes that American consumers distinguish the independent organization which give certification. Therefore, consumers are confident in these organization with certification.
Second, according to the reading, companies should spend money for gaining ecocertification which make the price of certified wood higher than uncertified wood. In contrast, the speaker states that people do not pay attention to the price value when its difference is low like wood that have certification. Hence, people pay attention to other factors like benefits on the environment which certified wood have it.
Third, the lecturer asserts that it do not make sense for American companies to purse a certification because their market is not abroad. On the contrary, the author says that American wood companies are in a competition with foreign countries which make it curcial for them to own ecocertification. If they do not get certification, foregin countries will acquire the American market which has negative effects on wood companies.
Grammar and spelling errors:
Line 2, column 391, Rule ID: THIS_NNS[2]
Message: Did you mean 'this organization' or 'these organizations'?
Suggestion: this organization; these organizations
.... Therefore, consumers are confident in these organization with certification. Second, according ...
^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
first, hence, however, if, nevertheless, second, so, therefore, third, in contrast, such as, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.4613686534 57% => More to be verbs wanted.
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 1.0 7.30242825607 14% => More conjunction wanted.
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 21.0 22.412803532 94% => OK
Preposition: 22.0 30.3222958057 73% => OK
Nominalization: 16.0 5.01324503311 319% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1321.0 1373.03311258 96% => OK
No of words: 232.0 270.72406181 86% => More content wanted.
Chars per words: 5.69396551724 5.08290768461 112% => OK
Fourth root words length: 3.90276135726 4.04702891845 96% => OK
Word Length SD: 3.31496344022 2.5805825403 128% => OK
Unique words: 133.0 145.348785872 92% => More unique words wanted.
Unique words percentage: 0.573275862069 0.540411800872 106% => OK
syllable_count: 415.8 419.366225166 99% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 6.0 8.23620309051 73% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 27.0538300842 49.2860985944 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 110.083333333 110.228320801 100% => OK
Words per sentence: 19.3333333333 21.698381199 89% => OK
Discourse Markers: 9.0 7.06452816374 127% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.281833590656 0.272083759551 104% => OK
Sentence topic coherence: 0.102527591643 0.0996497079465 103% => OK
Sentence topic coherence SD: 0.104267653735 0.0662205650399 157% => OK
Paragraph topic coherence: 0.166995315606 0.162205337803 103% => OK
Paragraph topic coherence SD: 0.0808337587487 0.0443174109184 182% => OK
Essay readability:
automated_readability_index: 15.0 13.3589403974 112% => OK
flesch_reading_ease: 35.27 53.8541721854 65% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 15.72 12.2367328918 128% => OK
dale_chall_readability_score: 8.46 8.42419426049 100% => OK
difficult_words: 57.0 63.6247240618 90% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
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Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.