A common marketing strategy for big companies is to introduce various offers and discounts.
However, these strategies may have an impact on their reputation. What are some of the
impacts?
Big marketing companies share the strategy of various offers and discounts to improve sales and
make a deeper mark on the markets and the consumer. These strategies impact the companies on
various which I will be discussing in the following paragraphs.
Firstly the companies come up with various strategies such as ads marketing through social media
channels such as YouTube and Instagram to market their products, to get a stronger customer base of
various age groups. For e.g. Beauty product marketers target customers of different age groups to
make stronger sales, using doctors or social media influencers also through give away for free as a trial
products to give positive reviews about their products.
Secondly, companies have to sell their products at higher costs to cover their manufacturing and
production costs also frequent discounts can market their products as the low cap or cheap. For e.g.
companies that sell products such as jute or leather bags give a margin of more than 50%,
consumers might assume them as low quality, sub-standard products. If the products sell at constant
discounted rates then they will never penetrate the market or make a mark on customers' minds.
In conclusion, marketing discounts are a good strategy, during seasonal sales or when
competitors are penetrating the market. Strategic right timing is always a better option any day.
Customers have become smart over a period of time with a wide variety of choices and products to
choose from, henceforth it’s a dire need that companies understand where they stand from
the consumer's point of view through surveys. It would help them to have a clear understanding of when to
market their products.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 8, column 1, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'product'?
Suggestion: product
... through give away for free as a trial products to give positive reviews about their pr...
^^^^^^^^
Line 10, column 101, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...oducts as the low cap or cheap. For e.g. companies that sell products such as jut...
^^^
Line 14, column 86, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... strategy, during seasonal sales or when competitors are penetrating the market. ...
^^^
Line 16, column 36, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...ay. Customers have become smart over a period of time with a wide variety of choices and prod...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, e.g., first, firstly, hence, if, second, secondly, so, then, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.5418719212 38% => More to be verbs wanted.
Auxiliary verbs: 6.0 6.10837438424 98% => OK
Conjunction : 11.0 8.36945812808 131% => OK
Relative clauses : 6.0 5.94088669951 101% => OK
Pronoun: 16.0 20.9802955665 76% => OK
Preposition: 36.0 31.9359605911 113% => OK
Nominalization: 1.0 5.75862068966 17% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1452.0 1207.87684729 120% => OK
No of words: 276.0 242.827586207 114% => OK
Chars per words: 5.26086956522 5.00649968141 105% => OK
Fourth root words length: 4.07593519647 3.92707691288 104% => OK
Word Length SD: 2.69547685264 2.71678728327 99% => OK
Unique words: 160.0 139.433497537 115% => OK
Unique words percentage: 0.579710144928 0.580463131201 100% => OK
syllable_count: 420.3 379.143842365 111% => OK
avg_syllables_per_word: 1.5 1.57093596059 95% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.6157635468 43% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 11.0 12.6551724138 87% => OK
Sentence length: 25.0 20.5024630542 122% => The Avg. Sentence Length is relatively long.
Sentence length SD: 58.6439036731 50.4703680194 116% => OK
Chars per sentence: 132.0 104.977214359 126% => OK
Words per sentence: 25.0909090909 20.9669160288 120% => OK
Discourse Markers: 8.09090909091 7.25397266985 112% => OK
Paragraphs: 19.0 4.12807881773 460% => Less paragraphs wanted.
Language errors: 4.0 5.33497536946 75% => OK
Sentences with positive sentiment : 7.0 6.9802955665 100% => OK
Sentences with negative sentiment : 3.0 2.75862068966 109% => OK
Sentences with neutral sentiment: 1.0 2.91625615764 34% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277386063568 0.242375264174 114% => OK
Sentence topic coherence: 0.113293092873 0.0925447433944 122% => OK
Sentence topic coherence SD: 0.088425875243 0.071462118173 124% => OK
Paragraph topic coherence: 0.0909249242217 0.151781067708 60% => OK
Paragraph topic coherence SD: 0.0913093322606 0.0609392437508 150% => OK
Essay readability:
automated_readability_index: 15.9 12.6369458128 126% => OK
flesch_reading_ease: 54.56 53.1260098522 103% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 11.9 10.9458128079 109% => OK
coleman_liau_index: 13.52 11.5310837438 117% => OK
dale_chall_readability_score: 8.6 8.32886699507 103% => OK
difficult_words: 65.0 55.0591133005 118% => OK
linsear_write_formula: 12.5 9.94827586207 126% => OK
gunning_fog: 12.0 10.3980295567 115% => OK
text_standard: 12.0 10.5123152709 114% => OK
What are above readability scores?
---------------------
Maximum five paragraphs wanted.
Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 8, column 1, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'product'?
Suggestion: product
... through give away for free as a trial products to give positive reviews about their pr...
^^^^^^^^
Line 10, column 101, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...oducts as the low cap or cheap. For e.g. companies that sell products such as jut...
^^^
Line 14, column 86, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... strategy, during seasonal sales or when competitors are penetrating the market. ...
^^^
Line 16, column 36, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...ay. Customers have become smart over a period of time with a wide variety of choices and prod...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, e.g., first, firstly, hence, if, second, secondly, so, then, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.5418719212 38% => More to be verbs wanted.
Auxiliary verbs: 6.0 6.10837438424 98% => OK
Conjunction : 11.0 8.36945812808 131% => OK
Relative clauses : 6.0 5.94088669951 101% => OK
Pronoun: 16.0 20.9802955665 76% => OK
Preposition: 36.0 31.9359605911 113% => OK
Nominalization: 1.0 5.75862068966 17% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1452.0 1207.87684729 120% => OK
No of words: 276.0 242.827586207 114% => OK
Chars per words: 5.26086956522 5.00649968141 105% => OK
Fourth root words length: 4.07593519647 3.92707691288 104% => OK
Word Length SD: 2.69547685264 2.71678728327 99% => OK
Unique words: 160.0 139.433497537 115% => OK
Unique words percentage: 0.579710144928 0.580463131201 100% => OK
syllable_count: 420.3 379.143842365 111% => OK
avg_syllables_per_word: 1.5 1.57093596059 95% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.6157635468 43% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 11.0 12.6551724138 87% => OK
Sentence length: 25.0 20.5024630542 122% => The Avg. Sentence Length is relatively long.
Sentence length SD: 58.6439036731 50.4703680194 116% => OK
Chars per sentence: 132.0 104.977214359 126% => OK
Words per sentence: 25.0909090909 20.9669160288 120% => OK
Discourse Markers: 8.09090909091 7.25397266985 112% => OK
Paragraphs: 19.0 4.12807881773 460% => Less paragraphs wanted.
Language errors: 4.0 5.33497536946 75% => OK
Sentences with positive sentiment : 7.0 6.9802955665 100% => OK
Sentences with negative sentiment : 3.0 2.75862068966 109% => OK
Sentences with neutral sentiment: 1.0 2.91625615764 34% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277386063568 0.242375264174 114% => OK
Sentence topic coherence: 0.113293092873 0.0925447433944 122% => OK
Sentence topic coherence SD: 0.088425875243 0.071462118173 124% => OK
Paragraph topic coherence: 0.0909249242217 0.151781067708 60% => OK
Paragraph topic coherence SD: 0.0913093322606 0.0609392437508 150% => OK
Essay readability:
automated_readability_index: 15.9 12.6369458128 126% => OK
flesch_reading_ease: 54.56 53.1260098522 103% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 11.9 10.9458128079 109% => OK
coleman_liau_index: 13.52 11.5310837438 117% => OK
dale_chall_readability_score: 8.6 8.32886699507 103% => OK
difficult_words: 65.0 55.0591133005 118% => OK
linsear_write_formula: 12.5 9.94827586207 126% => OK
gunning_fog: 12.0 10.3980295567 115% => OK
text_standard: 12.0 10.5123152709 114% => OK
What are above readability scores?
---------------------
Maximum five paragraphs wanted.
Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.