Recently, we have witnessed a new trend among consumer goods companies offering frequent discounts and special offers, especially companies engaged in clothing and food segments. Proponents are debating over this phenomenon stating that for competing and surviving in this turbulent time organization should adopt innovative sales and marketing strategies.
However, opponents have different views arguing that offering huge discounts and special offers can be detrimental for the image of the company. In this article, I will discuss both the aspects of this much prevailing practice.
To begin with, it is proven that consumers tend to purchases more when they come across special offers. Many foods and clothing giants are able to generate a massive amount of sales volume out of such schemes. For instance, recently, one of the largest fast food magnets has registered enormous profits by matching their discounts during the festival seasons. Moreover, many clothing companies were able to cash their mammoth inventories by offering lucrative deals.
On the other hand, frequent offers can also tarnish and project brand poorly in the market. People will become skeptical about the brand and a company. For example, recently untimed sales scheme had backfired for one of the supermarket chains. Furthermore, consumers were complaining about the deteriorated quality of goods sold.
In conclusion, from the above examples, it is evident that, if timed properly and executed efficiently discounts and offers can be boon for the companies, otherwise it can be turned in to the ban and fatal.
Grammar and spelling errors:
Line 4, column 15, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...h prevailing practice. To begin with, it is proven that consumers tend to purc...
^^
Line 4, column 53, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'purchase'.
Suggestion: purchase
...h, it is proven that consumers tend to purchases more when they come across special offe...
^^^^^^^^^
Transition Words or Phrases used:
also, furthermore, however, if, moreover, so, for example, for instance, in conclusion, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.5418719212 85% => OK
Auxiliary verbs: 7.0 6.10837438424 115% => OK
Conjunction : 11.0 8.36945812808 131% => OK
Relative clauses : 5.0 5.94088669951 84% => OK
Pronoun: 16.0 20.9802955665 76% => OK
Preposition: 30.0 31.9359605911 94% => OK
Nominalization: 2.0 5.75862068966 35% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1357.0 1207.87684729 112% => OK
No of words: 246.0 242.827586207 101% => OK
Chars per words: 5.5162601626 5.00649968141 110% => OK
Fourth root words length: 3.96035189615 3.92707691288 101% => OK
Word Length SD: 2.73571195526 2.71678728327 101% => OK
Unique words: 157.0 139.433497537 113% => OK
Unique words percentage: 0.638211382114 0.580463131201 110% => OK
syllable_count: 416.7 379.143842365 110% => OK
avg_syllables_per_word: 1.7 1.57093596059 108% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.6157635468 87% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 5.0 3.65517241379 137% => OK
Performance on sentences:
How many sentences: 13.0 12.6551724138 103% => OK
Sentence length: 18.0 20.5024630542 88% => OK
Sentence length SD: 43.1034259131 50.4703680194 85% => OK
Chars per sentence: 104.384615385 104.977214359 99% => OK
Words per sentence: 18.9230769231 20.9669160288 90% => OK
Discourse Markers: 9.23076923077 7.25397266985 127% => OK
Paragraphs: 5.0 4.12807881773 121% => OK
Language errors: 2.0 5.33497536946 37% => OK
Sentences with positive sentiment : 6.0 6.9802955665 86% => OK
Sentences with negative sentiment : 3.0 2.75862068966 109% => OK
Sentences with neutral sentiment: 4.0 2.91625615764 137% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.306014714047 0.242375264174 126% => OK
Sentence topic coherence: 0.0917128228092 0.0925447433944 99% => OK
Sentence topic coherence SD: 0.0541823785772 0.071462118173 76% => OK
Paragraph topic coherence: 0.15559631411 0.151781067708 103% => OK
Paragraph topic coherence SD: 0.0555718778676 0.0609392437508 91% => OK
Essay readability:
automated_readability_index: 14.0 12.6369458128 111% => OK
flesch_reading_ease: 44.75 53.1260098522 84% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 11.5 10.9458128079 105% => OK
coleman_liau_index: 14.74 11.5310837438 128% => OK
dale_chall_readability_score: 9.99 8.32886699507 120% => OK
difficult_words: 85.0 55.0591133005 154% => OK
linsear_write_formula: 11.0 9.94827586207 111% => OK
gunning_fog: 9.2 10.3980295567 88% => OK
text_standard: 11.0 10.5123152709 105% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 76.5 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.