Should marketing for consumer goods companies like clothing and food focus on reputation or short term strategies like discount and special offers? and in what ways this can impact reputation? why?
There is an ongoing debate about whether companies should promote on brand value or short term strategies like discount and special offers. In my opinion companies reputation and short term strategies like discount both have their own significance and i will discuss my views on the same.
Firstly, when a company is well reputed in certain industry like food or clothing, there is no need to promote the brand. There are many brands i never seen promoting their brand on any media source. For example, If we take clothing brands like Diesel and gas, they occasionally promote.
Foremost, Companies that are reputed will offer discount and special offers. Those who are interested to buy such brand clothing. In fact, these offers can attract and sales will be more. so, people once they used to interest in the brand they will try it again and again. If reputed companies frequently promoted with discounts that will give negative feeling to people on the brand. It can also decline the value of company.
This essay discussed the positive and negative impacts of marketing, Even reputed companies must come up with discounts and offers sometimes but not frequently which will damage their reputation.
Comments
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Grammar and spelling errors:
Line 1, column 253, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
...nt both have their own significance and i will discuss my views on the same. Fir...
^
Line 3, column 188, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...ers can attract and sales will be more. so, people once they used to interest in t...
^^
Line 3, column 273, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...brand they will try it again and again. If reputed companies frequently promoted w...
^^
Transition Words or Phrases used:
also, but, first, firstly, if, so, well, for example, in fact, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.5418719212 66% => OK
Auxiliary verbs: 11.0 6.10837438424 180% => OK
Conjunction : 12.0 8.36945812808 143% => OK
Relative clauses : 5.0 5.94088669951 84% => OK
Pronoun: 18.0 20.9802955665 86% => OK
Preposition: 22.0 31.9359605911 69% => OK
Nominalization: 3.0 5.75862068966 52% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1007.0 1207.87684729 83% => OK
No of words: 199.0 242.827586207 82% => More content wanted.
Chars per words: 5.06030150754 5.00649968141 101% => OK
Fourth root words length: 3.75589349951 3.92707691288 96% => OK
Word Length SD: 2.46769998042 2.71678728327 91% => OK
Unique words: 124.0 139.433497537 89% => More unique words wanted.
Unique words percentage: 0.623115577889 0.580463131201 107% => OK
syllable_count: 313.2 379.143842365 83% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.6157635468 108% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 3.0 1.71428571429 175% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 2.0 3.65517241379 55% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 12.6551724138 95% => OK
Sentence length: 16.0 20.5024630542 78% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.362810487 50.4703680194 86% => OK
Chars per sentence: 83.9166666667 104.977214359 80% => OK
Words per sentence: 16.5833333333 20.9669160288 79% => OK
Discourse Markers: 6.33333333333 7.25397266985 87% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 3.0 5.33497536946 56% => OK
Sentences with positive sentiment : 9.0 6.9802955665 129% => OK
Sentences with negative sentiment : 3.0 2.75862068966 109% => OK
Sentences with neutral sentiment: 0.0 2.91625615764 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.323880131069 0.242375264174 134% => OK
Sentence topic coherence: 0.120170206542 0.0925447433944 130% => OK
Sentence topic coherence SD: 0.0944744894129 0.071462118173 132% => OK
Paragraph topic coherence: 0.196545410871 0.151781067708 129% => OK
Paragraph topic coherence SD: 0.0735789905272 0.0609392437508 121% => OK
Essay readability:
automated_readability_index: 10.7 12.6369458128 85% => Automated_readability_index is low.
flesch_reading_ease: 55.24 53.1260098522 104% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 9.5 10.9458128079 87% => OK
coleman_liau_index: 11.77 11.5310837438 102% => OK
dale_chall_readability_score: 8.0 8.32886699507 96% => OK
difficult_words: 45.0 55.0591133005 82% => More difficult words wanted.
linsear_write_formula: 8.0 9.94827586207 80% => OK
gunning_fog: 8.4 10.3980295567 81% => OK
text_standard: 8.0 10.5123152709 76% => OK
What are above readability scores?
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Minimum 200 words wanted.
Rates: 55.5555555556 out of 100
Scores by essay e-grader: 50.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.