Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

The argument concludes that the profit of a new store of Nature's Way will be high in the town of Plainsville. To justify the argument, the author points out the fact that people in the town are healthy and sells of the store will be high in a healthy region. Moreover, the author represents the report of the town's merchants who are selling sports clothes and shoes. Also, the argument predicts that sells of health products will boom as school children of the town are required to participate in the school’s fitness program. However, the argument seems less compelling as the author makes several unfounded assumptions and a weak survey that hamper the reader's ability to believe the conclusion.
Firstly, the author claims that the new store will have high sells in a healthy area like Plainsville. This argument seems not reasonable because sells of health products and food should be higher in a region where people are not healthy. It appears logical that people of Plainville are healthy because they are already consuming healthy food and health-related products. So, they will resist buying health products from a completely new store. In short, they will rely on what they are already consuming and the food they follow in their daily routine.
Secondly, the author assumes that sell of the health products of Natures's Way will be huge as the town's merchants manifest in their report that sells of their sports shoes and clothes are high in the town and future sell will increase. Although sells of sports products are high in the town it is possible that sells of health products which are a different product will not be enormous. This is because the author does not relate sells of heath products and sells of sports products. Since health food and sports products are different types of products the survey seems illogical.
Finally, the author mentions that the new franchise will be successful as school children of the town are required to participate in a fitness program of the school. Hence, the author predicts that they will buy healthy food and health products from the new store as schools emphasize on the regular exercise of students. However, the fact that people of the town are already healthy counters this argument. If people are satisfied with their regular food habits then why would they change their habit and experiment on new health food from a completely new store of the town?
In a nutshell, the argument contains many unsupported assumptions. If the author were to provide more support for his unproved assumptions and better represent the survey then the argument would be more believable.

Votes
Average: 5.5 (3 votes)
Essay Categories

Grammar and spelling errors:
Line 1, column 661, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'readers'' or 'reader's'?
Suggestion: readers'; reader's
...tions and a weak survey that hamper the readers ability to believe the conclusion. Fi...
^^^^^^^
Line 3, column 237, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Although” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...the town and future sell will increase. Although sells of sports products are high in th...
^^^^^^^^

Transition Words or Phrases used:
also, finally, first, firstly, hence, however, if, moreover, second, secondly, so, then, in short

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 2200.0 2260.96107784 97% => OK
No of words: 443.0 441.139720559 100% => OK
Chars per words: 4.96613995485 5.12650576532 97% => OK
Fourth root words length: 4.58776254615 4.56307096286 101% => OK
Word Length SD: 2.51388431863 2.78398813304 90% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.381489841986 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 640.8 705.55239521 91% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK

Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 40.0765205576 57.8364921388 69% => OK
Chars per sentence: 110.0 119.503703932 92% => OK
Words per sentence: 22.15 23.324526521 95% => OK
Discourse Markers: 4.85 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.254042752194 0.218282227539 116% => OK
Sentence topic coherence: 0.0920712783446 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0666667684006 0.0701772020484 95% => OK
Paragraph topic coherence: 0.142814630381 0.128457276422 111% => OK
Paragraph topic coherence SD: 0.0612737690729 0.0628817314937 97% => OK

Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 66.07 48.3550499002 137% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.61 8.32208582834 91% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

---------------------

Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 443 350
No. of Characters: 2158 1500
No. of Different Words: 163 200
Fourth Root of Number of Words: 4.588 4.7
Average Word Length: 4.871 4.6
Word Length SD: 2.413 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.15 21.0
Sentence Length SD: 7.377 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.387 0.35
Sentence-Para Coherence: 0.592 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 5 5