Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both views and give your own opinion.
We live in an age of innovation. While some of these have made our lives better, others are just a waste of money and time. Some people believe that advertisement for new products makes us purchase those things, whereas others say it doesn’t make much difference. Although I personally agree with the former statement, this essay will discuss both points.
People who refute the effectiveness of advertisement do so because they think that commercials are repetitive and we instinctively ignore them. Firstly, like anything else that’s repeated too much, the adverts loses their appeal. People get bored while watching them and don’t pay attention. This obviously doesn’t help the sales. A study showed that people on average watched five seconds of an old advert before changing stations. Secondly, it’s become our habit to turn to a different channel as soon as we see a commercial. I believe it’s because people deem it to be a waste of their time, even if they don’t have anything else to do. When researchers asked people what was the most annoying aspect of an advertisement, most answered its length.
On the other hand, many are of the opinion that adverts do in fact work, but we don’t seem to realize it. This is mainly because they make good use of human psychology. People who study marketing know that individuals don’t like to be told what to do. So they market products in such a way that doesn’t feel like we are being sold something. Perhaps the recent trend in product placements in movies, like Mercedes in the new Justice League is an evidence of this. Furthermore, the rise in popularity of certain useless products also drives this point home. If you own an expensive smart phone that has all the same features as an economical one, then you have been a victim of predatory marketing tactics, whether you agree or not.
In conclusion, although we all despise adverts, they still affect us. I believe them to be successful because of targeted campaigns and using scientific methods.
Grammar and spelling errors:
Line 3, column 478, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ndly, it’s become our habit to turn to a different channel as soon as we see a co...
^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, if, second, secondly, so, still, then, whereas, while, in conclusion, in fact, all the same, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 47.0 24.0651302605 195% => Less pronouns wanted
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1693.0 1615.20841683 105% => OK
No of words: 342.0 315.596192385 108% => OK
Chars per words: 4.95029239766 5.12529762239 97% => OK
Fourth root words length: 4.30037696126 4.20363070211 102% => OK
Word Length SD: 2.6733414591 2.80592935109 95% => OK
Unique words: 211.0 176.041082164 120% => OK
Unique words percentage: 0.616959064327 0.561755894193 110% => OK
syllable_count: 525.6 506.74238477 104% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 21.0 16.0721442886 131% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.5095485711 49.4020404114 66% => OK
Chars per sentence: 80.619047619 106.682146367 76% => OK
Words per sentence: 16.2857142857 20.7667163134 78% => OK
Discourse Markers: 7.14285714286 7.06120827912 101% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191750343779 0.244688304435 78% => OK
Sentence topic coherence: 0.0510305438346 0.084324248473 61% => OK
Sentence topic coherence SD: 0.0504789486858 0.0667982634062 76% => OK
Paragraph topic coherence: 0.115078641426 0.151304729494 76% => OK
Paragraph topic coherence SD: 0.0529486394299 0.056905535591 93% => OK
Essay readability:
automated_readability_index: 10.0 13.0946893788 76% => Automated_readability_index is low.
flesch_reading_ease: 63.7 50.2224549098 127% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 8.4 11.3001002004 74% => OK
coleman_liau_index: 11.13 12.4159519038 90% => OK
dale_chall_readability_score: 8.45 8.58950901804 98% => OK
difficult_words: 87.0 78.4519038076 111% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.